Digital Advertising, Assistant Manager

Our team is looking for a highly talented Assistant Manager for Digital Advertising. You will supervise and refine our global digital advertising plans. Your main responsibilities will include managing paid social media campaigns on Meta, Snapchat, and TikTok. With your extensive knowledge of platform intricacies and campaign scaling, you’ll play a key role in boosting efficiency and enhancing ROI for our live entertainment events. Working closely with the Senior Manager of Digital Advertising, you’ll create, launch, and evaluate high-level media campaigns that meet our goals.

• Develop and execute multi-channel performance marketing campaigns across platforms like Meta, TikTok, and Snapchat.
• Coordinate with the Senior Manager of Digital Advertising on budgets and efficiency targets.
• Collaborate with media agencies, briefing them on campaign specifics and working together on plan development to ensure timely review and feedback.
• Closely monitor, measure, and report on campaign performance; provide feedback on optimizations to ensure campaign success and develop valuable learnings for future campaigns.
• Establish and nurture strong relationships with media partners like Meta, TikTok, and Snapchat.
• Oversee campaign builds, ensure quality assurance, and optimize campaigns to maximize effectiveness.
• Support Manager in exploring new opportunities within the paid social space and driving innovative strategies to enhance our advertising efforts, lead gen campaigns, sweepstakes, and more.
• Support new channel identification, evaluation, and testing to help diversify channel mix.
•  Serve as the subject matter expert on paid social media across platforms such as Meta, Snapchat, Pinterest, and TikTok.
• Build and monitor campaigns independently when agency resources are not needed or unavailable; provide updates and comprehensive reporting.

• Minimum of 3-5 years of experience managing campaigns and utilizing paid digital platforms.
• Proficient in Google Analytics and Excel, with the ability to manipulate data to identify growth opportunities,
•  Must be comfortable and confident presenting in front of cross-functional teams.
• Other desired qualifications include bilingual proficiency and previous experience working in an agency setting.
• While not required, a BA/BS degree is desirable.

• Demonstrated ability to manage campaigns with limited oversight independently.
• Excellent communication and problem-solving skills.
• Proficient in data analysis and possess strong Excel skills to derive insights and make data-driven decisions.