Creative Associate at Fella Health (Remote, US hours, $21k/yr total comp inc equity)

About Fella Health

Fella Health helps middle-aged men live 10 years longer.

We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care.

We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.

Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.

We’ve grown >1000x since Aug 2021, >180x since Sept 2022, >10x since Nov 2023, and are strongly cashflow positive. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.

We're still a young startup and are moving quickly. We have a long way to go. This is still Day 1.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator

• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet

• AngelList Early Stage Fund (backed by Naval Ravikant)

• BrandProject (venture-builder behind 2 unicorns)

• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The Opportunity as Creative Associate

Fella Health is building a world-class team.

As a Creative Associate at Fella Health, you’ll play a crucial role in managing the creation and organization of high-quality content that powers our DTC ads and organic social media campaigns. Your primary responsibility will be to engage and manage relationships with content creators, videomakers, photographers, and influencers, ensuring timely and efficient content production. Additionally, you’ll be responsible for maintaining a structured and organized content library in Google Drive to streamline access for our creative team.

This is a full-time, fully remote role, allowing you to work asynchronously in your preferred timezone.

You’ll report directly to our Creative Lead (André Andrade) and collaborate closely with the media, design, and growth teams.

Key Responsibilities

Straight away

Manage Content Creators:

• Outreach & Negotiation: Proactively reach out to, negotiate with, and manage relationships with UGC creators, videomakers, photographers, and influencers to ensure high-quality content is delivered on time.

• Budget Management: Efficiently manage a monthly content creation budget to secure the best quality content at optimal costs.

Organize Creative Assets:

• Google Drive Management: Organize and maintain a clear folder structure on Google Drive, ensuring the creative team has easy access to all assets, facilitating a seamless workflow for content development.

Support Creative Strategy:

• Creative Needs: Attend creative meetings, take notes on the content needs for DTC ads, and act quickly to acquire the necessary content that supports top-performing campaigns.

In the near future

Build and Maintain Relationships:

• Partnership Development: Develop and nurture long-term partnerships with content creators, videographers, and influencers, building a strong network of creators for ongoing and future projects.

Innovate and Scale:

• Content Innovation: Stay informed of emerging content trends and platforms to recommend innovative approaches for future campaigns, ensuring the content remains fresh and engaging.

Need to Have

• Language: you are fluent in spoken & written English.

• Intensity: you’re very dedicated and ambitious. You will be pushed hard and you need to want that.

• Experience: You have 2+ years of experience managing relationships with content creators, photographers, videographers, and UGC creators.

• Organizational Skills: You are highly organized with a proven track record of managing digital assets (e.g., photos and videos) within a structured folder system like Google Drive.

• Communication: Strong communication skills and ability to work effectively with cross-functional teams, including design, marketing, and media buying teams.

• Budget Management: Experience managing project budgets and optimizing content production costs.

• Entrepreneurial Spirit: Creative, resourceful, and detail-oriented, with a desire to build something impactful in a fast-paced environment.

• Learning: you're an autodidact with impressive speed and resourcefulness. You regularly teach yourself the skills you need from scratch.

• Trenches: you don’t hesitate to get your hands dirty in the trenches. You’re not too pretentious to grind it out.

• Mindset: you calmly handle uncertainty and rapidly changing situations.

Nice to Have

• DTC experience: Previous experience working in a DTC company, especially in the health sector, is a plus.

• Familiarity with social media ads: Understanding the creative needs for Meta and YouTube Ads, along with experience in content marketing for these platforms.

Our Cultural Standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:

• Belief in the mission — we will have served 10 million fellas by the end of 2028 (1 million fellas by end of 2026) and we transform the life of most fellas who join. We have a lot of work to do. We are obsessed with our fellas and are dedicated to the mission.

• Bulldozing barriers — the world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.

• Unwavering integrity — we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.

• Enduring frugality — we are frugal. We hate being wasteful and we are anti-luxury. We spend our cash wisely & carefully - in a way that would make our grandmas proud.

• Do what is needed — speed is critical and often the solutions we need are messy. We are comfortable moving quickly, taking on gritty work, and owning projects from noticing the problem to delivering the outcome.

• Distaste for incompetence — we’re highly capable. We have a dedication to excellence and reject incompetence. We’re obsessed with our role, with a commitment to compounding self-improvement.

• Commitment to candor — we believe in open communication and transparency. We are clear & caring communicators, welcoming feedback.

• Only the paranoid survive — the road of expansion is bumpy. We are not fair weather sailers; we embrace the storms. However much we’ve already done, however far we’ve already come — all our work is still ahead of us.

• Keep your head down — we’re boring people doing exciting work. We don’t chase short-term status: we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

💨 ”Have courage. Don’t settle for mediocrity. Don’t get stuck. You have to get in the current, or someone else is going to – and then no matter how great your execution is, they will leave you foundering in their wake. See the fast moving water and move there. Do it now. Don’t wait.”

🎯 “You just build an amazing experience. Make each step amazing. Make every decision in the long term interest of the fella. Give the fella massively more value than you take.” — a poetic extract from one of our advisors.

Compensation & Benefits

• Compensation: $21k/yr total comp inclusive of equity

• Vacation: PTO with a yearly minimum (>2wks/yr + local national holidays)

• Remote: our team is fully distributed across the world and functions fully remotely

• Healthcare: comprehensive medical insurance (~$500/yr)

• Personal development: budget for books, courses, coaching ($400/yr)

• Personal wellness: budget for gym, health apps ($400/yr)

• Equipment: Macbook and whatever you need to thrive.

• What are we missing? We're still early so you get to shape our culture.

How to apply

1. Apply on Ashby or the platform you are in.

2. Email lorena+hiring@joinfella.com with:

   • Resume

   • LinkedIn