Email Marketing Specialist

As an Email Marketing Specialist at Fever, your primary responsibilities include managing customer data to develop and execute a comprehensive CRM strategy, focusing on creating impactful email campaigns, push notifications, and in-app messages. You will also work on refining our multi-channel communications to enhance customer retention, analyze campaign performance metrics, and support the CRM Manager in defining customer lifecycles and key segments for targeted marketing. Your role is essential in ensuring that every marketing activity is data-driven and effective.

To qualify for the Email Marketing Specialist role at Fever, candidates should have a minimum of 2-3 years of experience in Digital Marketing and CRM, particularly in mobile and web environments. Familiarity with Salesforce Marketing Cloud and email service providers such as Mailchimp or Sendgrid is crucial. Candidates should also possess good HTML skills, copywriting abilities, and a solid understanding of consumer data analytics. A proactive and organized mindset, alongside fluency in English, is essential for success.

The Email Marketing Specialist plays a crucial role at Fever by leveraging customer data to create personalized marketing strategies that resonate with our audience. By developing effective email campaigns and retention strategies, you will directly contribute to enhancing customer experience and unlocking new revenue streams. Additionally, your insights on consumer behavior will help Fever evolve its offerings, ensuring we remain a leader in live entertainment discovery.

At Fever, we’re proud to offer our Email Marketing Specialist a wide array of benefits, including a 40% discount on all Fever events and experiences, a flexible work schedule, and options for remote work. You’ll have the chance to work with a talented international team in a vibrant office located in Madrid. Other perks include health insurance, gym membership, language lessons, and a fun work environment with plenty of free snacks and drinks to keep you energized!

Fever prides itself on fostering an inclusive and diverse workspace where every team member’s ideas and backgrounds are valued. As an Email Marketing Specialist, you’ll find a supportive and collaborative environment where teamwork is encouraged, allowing you to thrive professionally and personally. We focus on creating a culture that empowers individuals to take responsibility from day one and engage in meaningful work that makes a difference in the lives of our customers.

In answering this question, highlight your specific experiences that directly relate to email marketing and CRM strategies. Share details about the projects you've managed, the tools you've used such as Salesforce Marketing Cloud, and how your efforts led to measurable results, like increased open rates and customer engagement.

Discuss your methodology for analyzing campaign data. You could mention specific metrics you track, such as open rates, click-through rates, and conversion rates. Share how you've utilized data insights to make informed decisions that improved future campaigns, showcasing your analytical and strategic thinking skills.

Provide a detailed account of a campaign you led, discussing the goals, target audience, design, copywriting, and results achieved. Emphasize the strategy behind your choices and any tools used for execution or analysis, highlighting your role in the campaign's success.

Explain the criteria you consider when segmenting email audiences, such as behavioral data, demographics, and engagement levels. Share any particular tools or methods you rely on for segmentation, and provide an example of how targeted segments led to improved engagement in your past campaigns.

Detail your approach to A/B testing by defining what elements you test (e.g., subject lines, content, calls-to-action) and your process for analyzing results. Explain how A/B testing has helped you optimize campaigns and improve overall performance by making data-driven decisions.

Discuss your proficiency in HTML and how you've applied it to create visually appealing and responsive email templates. Provide examples of customizations or tweaks you've made to enhance email design and functionality for improved user experience.

Show your commitment to continuous learning by mentioning specific resources you use, such as industry blogs, webinars, and courses. Discuss how staying updated has influenced your strategies and helped you implement innovative ideas into your email marketing efforts.

Define the customer lifecycle stages, such as awareness, consideration, purchase, retention, and advocacy. Discuss how tailoring email campaigns to each stage can improve customer engagement and retention, and share any experiences where you successfully applied this concept.

Emphasize the importance of teamwork in your previous roles, discussing how you collaborated with designers, content creators, and CRM managers to ensure cohesive campaigns. Share an example where collaboration led to a successful email campaign and discuss how you facilitated communication and idea sharing.

Address your knowledge of email marketing regulations, such as GDPR or CAN-SPAM. Discuss the specific steps you take to ensure compliance, like providing easy opt-out options, obtaining consent for communication, and maintaining data privacy, reinforcing your commitment to ethical marketing practices.