Field Marketing Manager - Flavors and Ingredients

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with our customers, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 16,800 employees around the world to explore ideas and ambitions with.

In the USA, we develop, market and produce a wide array of solutions from our 25 most innovative sites, based across the country. Stretch your skills, create and get inspiration from passionate colleagues. Every day, your energy, your thirst for knowledge, and your creativity will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

Through our integrated solutions and innovative programs, we go beyond to imagine new food experiences. We use our insight and foresight, as we collaborate and co-create with our customers to reveal and new opportunities and implement tactics to bring those products to life.

In this Cincinnati, Ohio-based position, you will report to the Director of Field Marketing / Ecommerce, and you will manage the proactive, business development, and reactive project-focused marketing efforts to a distinct set of customers and Key Account Managers. We are mostly on-site, so that you can work with the Category Marketing and Product Management teams to understand and convey our relevant value propositions, consumer insights, and different marketing programs to recommend and deliver to the appropriate customers. Provide sales team daily support through sales enablement efforts, account strategy, and the application of multiple category and product marketing tools, promotions and tactics. Work with Flavor Creation & Application teams to position Givaudan’s technical expertise to the relevant customers based on specific projects / opportunities.

• Account Strategy: Provide support for Account Growth Plans, execution and tracking. Assess customer brand positioning and consumer value propositions for Givaudan product opportunities. Recommend, prioritize, and activate relevant category and product marketing promotions. Ensure that customers know and understand our product and service expertise by telling our “story” about how Givaudan solutions are a fit and how they’re unique. Become subject matter expert on top assigned customers and brands. Ensure Marketing activities are consistent and support Division/Regional Branding and Positioning. Maintain Field Marketing protocols and ways of working to ensure agreement on the broader Field Marketing organization and to promote its commercial mandate.

• Collaboration and Partnering: Partner with Sales and align with FC&A to share and present relevant Marketing expertise to our customers. Deliver customer consultations regarding product development and market / consumer insights. Plan, and build, customer Innovation Days. Identify gaps and business opportunities within the respective account base; advise category marketing and product management teammates for collateral, program and product gaps / development needs. Facilitate and guide Customer and Product expansion strategies to the assigned customer audience.

• Marketing Talent and Expertise: Develop, adapt, and present Givaudan business objective-based promotions and expertise to customer contacts. Be an expert on Givaudan Sales Enablement systems like Marketplace, Pegasus, and Atlas. Use proprietary and secondary insight programs and data platforms like FlavorFinders, Seasons, Fit & Appeal, Mintel, Datassentials, and the like to provide relevant customer project support. Develop knowledge of competitor products and define and share key differentiators. Work with the designated Key Account Manager(s) to understand/analyze roles within the respective customer organizations: decision makers, influencers, other important targets for tactical engagement to support account-specific Givaudan goals.

You?

• University level degree in business, technical or communications degree (marketing, food science, psychology, finance or business administration); an MBA or other Marketing/Business Master’s degree is a plus
• 3+years of experience in consumer packaged goods, food, beverage, restaurant/food service, ingredients or flavor industry in a sales or marketing capacity (or other strategic, customer-facing role)
• Market and promotion strategy and principles, including branding, brand positioning, consumer category analysis, product merchandising, distribution channel strategies, and consumer value propositions
• Understanding of audience engagement and the creative skills and the ability to link those creative efforts to project/opportunity inflows and pipeline, ability to represent Givaudan and our offerings to convey industry-leading solutions and expertise
• Comfortable traveling to different customer locations throughout North America to lead customer discussions and to present relevant Givaudan solutions

Benefits included major medical, dental, vision, and a high matching 401k

We are an Equal Opportunity Employer

At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.
You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.
Every essence of you enriches our world.
Diversity drives innovation and creates closer connections with our employees, customers and partners.
Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.