Field Marketing Manager

The Field Marketing Manager will partner with our stores to develop local marketing strategies, drive tickets and engage customers. They will also have primary responsibility for supporting local training program strategy and execution. They will work with company stores to develop training program participant acquisition and retention strategies, and enhance our local training program marketing campaigns.

The Field Marketing Manager will work as a liaison between the Field Marketing team and store-level marketing coordinators/managers to communicate and support brand-wide marketing initiatives. They will have a passion for putting the customer first and will have an understanding of the challenges, nuances and opportunities within the retail landscape.

This position will work with stores to develop innovative grassroots marketing concepts while supporting each market’s unique needs and maintaining focus on the company priorities. They will travel to meet with the store's marketing managers and Operating Partners, and to support larger company events.

We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 250 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it’s a privilege to serve and remain committed to delivering unmatched service and support when outfitting customers in everything they need to have a successful run, whether that’s introducing them to their new favorite running shoes, socks, or gear, or inviting them to our next training program run. We like to keep things high-spirited, fast-paced, and fun. We don’t mind wearing more than a few hats and stepping in to help out wherever is needed. Our team is a group of knowledgeable and hardworking individuals who work, sweat, and live passionately. We run together to tackle a problem, reach a goal, get encouraged, and nurture our brand each day. We are in full pursuit to find hardworking people to join us on our quest and bring our core values to life.

• Support and enhance local training program strategies to increase revenue and community engagement
• Build the strength of our company training programs to increase overall number of programs and program participation
• Support company owned stores in developing and executing their local marketing strategies ensuring Fleet Feet marketing priorities are a focus in each store.
• Work with the store’s marketing contact to make sure they have access to, and understand necessary guides, resources, and assets, and all marketing updates from SST (HQ).
• Communicate and support brand-wide marketing initiatives by working closely with the National Field Marketing Manager and store-level marketing contacts.
• Support sharing training program successes from stores and building upon those successes when possible, to replicate brand-wide.
• Work closely with Field Marketing and the District Manager to understand current market conditions, sales goals and opportunities for stores within the west region.
• Share ideas and help develop innovative marketing strategies across all stores in the west region.
• Support major event/expo work in partnership with SST (HQ), store leaders and District Manager.

• 
  3 years of retail marketing experience and/or training program coaching or leadership experience, preferred
• Excellent communicator with the ability to listen and adapt
• Builds and maintains trust from the team, staff, and customers by using good judgment
• Hardworking, positive, and self-motivated
• Team oriented and customer-centric
• Comfortable speaking in front of large groups
• Strong presentation and communication skills
• Strong organization and planning skills
• Willing to go above and beyond when needed
• Successful in fast paced environments; able to balance multiple priorities
• Support all Fleet Feet initiatives, activities, and functions
• Up to 25% travel required
• Preferred location in the western half of the country

Perks:

• High energy and fun atmosphere
• Training and advancement opportunities within the Fleet Feet brand
• 401(k) Retirement Plan for all part and full-time employees (Age 21+) with 4% employer matching and immediate vesting (company-owned stores)
• Community involvement and community service activities
• Training Program and Product Discounts
• Passionate team members
• Check out our Fleet Feet Benefits Summary for full-time employees averaging 30+ hours/week at company-owned stores

We are an equal opportunity employer and believe having diverse teams in which everyone brings their whole self to Fleet Feet is key to our success. We welcome people of different backgrounds, experiences, abilities and perspectives. That is why we value diversity and inclusion in our hiring practices, our culture, and our engagement with the community. Learn more about our Diversity, Equity and Inclusion initiatives.

Additional Requirements: Position requires occasional moving around with light (1-10lbs.) carrying, lifting, pushing or pulling. The position needs to occasionally move about inside the office to access files, office equipment, etc. The position is mostly sedentary and requires the employee to have close visual acuity to perform job requirements. The position requires frequent communication with team members and repetitive motion with the hands, wrists and/or fingers while constantly utilizing a computer. This position is located within an office environment and is not substantially exposed to adverse environmental conditions.

Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.