Head of Marketing

Finalis is building the Amazon of the capital markets.

✨ What will you be doing?

You will join the company’s go-to-market organization and lead the marketing team. As the key strategic leader managing all marketing functions, you will ensure a tight linkage between marketing, sales, product, and finance. You will achieve this by putting people, process, data and culture foremost in your decision-making. 

You are a strategic and systems-oriented thinker, well-versed in the latest marketing strategies, particularly strategies for B2B capital markets fintech businesses. You are experienced in market research, digital marketing, content marketing, performance marketing, PR, branding and product marketing. You will lead and drive the organization to build and execute an integrated marketing strategic plan aligned with the company’s vision, mission, and key strategic objectives. You will unlock opportunities to drive significant revenue growth by consolidating chosen Ideal Customer Profiles (ICPs) and expanding to new ICPs, enhancing our brand presence and our market share.

💬 What are the requirements for the position?

• Strategic Marketing Leadership

  • Proven experience rapidly scaling a marketing organization in support of a seven figure revenue run-rate amidst market uncertainties.

  • Extensive experience working with diverse revenue streams, including SaaS subscription, commissions, professional services, and other revenue models.

• Marketplace Dynamics and Market Intelligence

  • Profound understanding of marketplaces, marketplace dynamics, network effects, and data to drive new product opportunities.

  • Experience in developing and implementing strategies that capitalize on network effects and market trends.

• Marketing Strategy & Lead Generation

  • Proven track record of developing and executing effective marketing strategies.

  • Deep experience leading marketing teams that appeal to multiple ICPs, particularly in lead generation and product marketing.

  • Develop a product-focused marketing strategy, highlighting our platform’s unique features and benefits to drive market expansion.

  • Implement product-led sales tactics, integrating marketing efforts with sales processes to enhance customer acquisition and engagement.

• Operational Excellence & Data Driven Decision-making

  • Strong analytical skills and the proven ability to make informed decisions based on data analysis and market insights

  • Demonstrated ability to establish operational excellence, including SOPs

  • Experience in leading Salesforce CRM implementations and optimizations

  • Oversee budget allocation for product marketing initiatives, ensuring optimal use of resources for maximum impact.

• Leadership in Go-To-Market Strategy and Communication

  • Strong track record in leading, articulating and defending strategies across marketing.

  • Exceptional written and verbal communication skills, capable of engaging effectively both internally and externally.

  • Lead the creation of compelling product marketing materials, including case studies, product demos, and sales enablement tools.

  • Stay updated with fintech/regtech industry trends, incorporating relevant insights into product marketing strategies.

• Team Building & Cross-Cultural Communication 

  • Capability to build, train, and lead a world-class marketing team.

  • Manage and mentor the marketing team, promoting a proactive and results-oriented environment.

  • Experience in working within cross-cultural environments and remote work modalities.

  • Foster a culture of continuous innovation within the marketing team, encouraging new approaches to product marketing and life time value.

• Collaboration & Relationship Building

  • Ability to work closely with Product, Sales and Finance teams for strategic alignment.

  • Collaborate with product development teams to ensure accurate product positioning and messaging across all marketing channels.

• Resource Management & Market Segmentation

  • Competence in developing resource plans aligned with strategy, budget, and operational constraints.

  • Expertise in market segmentation and targeting, focusing on Serviceable Addressable Markets (SAMs) and Ideal Customer Profiles (ICPs).

💬 What are the qualifications for the position?

• Extensive Leadership and Growth Experience:

  • Over 10 years in marketing leadership roles with a focus on driving and implementing revenue growth in a SaaS startup within the US Market. Preferably a fintech/regtech.

  • Track record of supporting revenue growth and market share expansion via new product development, marketing, branding, and partnerships.

  • Experience in developing and executing successful product-led marketing strategies.

• Strategic and Operational Expertise:

  • Demonstrated experience in developing and executing marketing strategies.

  • Significant management experience with responsibility for leading remote multi-cultural teams

  • History of making decisions based on business metrics.

• Hands-On Leadership and Collaboration Skills:

  • Inspirational, hands-on leadership approach.

  • Ability to collaborate across teams for change management, quarterly objectives, and strategies.

  • Strong skills in systems thinking and execution, with an ability to handle multiple projects and maintain attention to detail.

• Communication and Organizational Abilities:

  • Exceptional communication skills in English, both written and spoken. Spanish is a plus

  • Experience with Google Workspace and the ability to manage confidential information.

  • Strong organizational skills, adaptable, with a high tolerance for ambiguity.

• Technical Proficiency and Educational Background:

  • Experience with Salesforce is a must

  • An MBA or equivalent advanced degree is preferred.

  • Relevant domain experience in fintech, marketplaces, investment banking, capital markets intelligence and workflow optimization.

🌟 What do we offer?

• 100% Remote work (Work from wherever you want!)

• Competitive USD salary 

• High-Speed Internet expenses allowance

• Generous Paid time-off (Vacation Time!)

• Additional 17 Flex Days (to use in national holidays or personal matters)

• Professional Growth Benefits in our E-Learning Platform (Coursera) (take your skills to the next level!) 🚀

• People Team Partner (to target your roadblocks and customize an action plan for your career path)

• Buddy Program

• Virtual After-Office Activities 

• Diverse Culture & Inclusive environment

🌈 Why work at Finalis?

We are a fast-paced startup which will enable you to develop skills quickly and work in an entrepreneurial culture where pushing limits and taking risks is everyday business. As we have Finalists from different countries and cultures, we encourage our team members to develop their soft skills, boosting their ability to adapt themselves to different backgrounds.

Finalis’ core values:

• We embody the trust we deliver

• We are extremely proactive

• We redefine, unite, and evolve

• We’re passionate about our work

• We exercise stewardship with our users, investors and each other.

Finalis provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

🌍 How does Finalis work?

• We are a remote-first company with teams and partners distributed between the time zones of Eastern Standard Time and Eastern European Time.

• If you’re located outside this time zone range, depending on the needs of your team, you may be requested to be available during specific hours.

• Although we don’t have an official physical place to work, we promote gathering with your team or other colleagues whenever possible. 

🚀 What does Finalis do?

Finalis is on a mission to make the capital markets accessible to everyone by building the Amazon for the capital markets.  

Our go-to-market strategy begins in the back office of small and medium-sized investment banks, placement agencies, and independent dealmakers globally.  Since launching, we have rapidly become the central nervous system of our users' back-office operations, uniquely positioning us to facilitate the entire deal lifecycle from origination to closure legally and compliantly. Our Smart Mission to make users successful by generating more deal flow, accelerating their deals from origination to close, and unlocking more revenue per user, crucial in this transition from a back-office tool to a capital markets exchange and market intelligence purveyor, ensures we maintain the trust of our users by aligning our strategy with our users' incentives.

Our Workflow solution, which digitizes the investment banking back-office, drove continued market impact and revenue growth. In 2023, we expanded our user base to over 260 firms and 500 bankers and generated over 1,500 capital raise and M&A deals in our Connect solution. 

Connect will play a pivotal role in Finalis' next phase to deliver significant user value by driving further efficiencies across the deal lifecycle. In 2024, we aim to deliver deal origination solutions that position us as a revenue center for current and future users, significantly growing our average revenue per account. We also plan to extend our reach to new markets beyond our current ICPs, including sell side issuers like corporates and fund managers.

In 2024, we are committed to reinforcing our role as the indispensable capital markets ecosystem. Our focus will be on maximizing the value of Connect while enhancing Workflow and normalizing the vast amounts of financial data within Finalis.  Join us in disrupting the securities industry, for good.