Lifecycle Marketing Manager

From Fivetrans founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. Were proud that more organizations continue to leverage our technology every day to become truly data-driven.About the RoleFivetran is building data pipelines to power the modern data stack for thousands of companies.Were looking for a Lifecycle Marketing Manager to lead our growth marketing efforts. You will be the mastermind behind crafting personalized experiences that guide prospects through the early buying journey, ensuring they receive the right message at the right time. The ideal candidate will have a proven track record in B2B demand generation marketing, lifecycle marketing, and campaign execution. You will be responsible for developing targeted marketing strategies and collaborating with cross-functional teams to prospect engagement and drive revenue growth.This is a full-time position based out of our Oakland/Denver office.Technologies Youll UseMarketo, Looker, Google Analytics, DriftWhat You'll Do• Develop and execute data-driven lifecycle marketing nurtures across multiple channels, including email, paid media, and web experience that address top growth opportunities• Craft compelling email content that resonates with prospects early in the marketing funnel to create brand awareness, marketing activity, and demo/trial requests• Track and analyze key performance metrics including engagement rates, conversion rates, and revenue attribution• Enable and operationalize data-driven audience targeting strategies to ensure lifecycle marketing programs reach the most relevant recipients• Collaborate with stakeholders to define audience personas and segmentation criteria.• Work with the Marketing Operations team to ensure our marketable database is optimized for prospect engagement• Leverage marketing automation tools to segment leads, personalize messaging, and optimize campaign performance.• Stay up-to-date on the latest marketing trends and technologies, and identify opportunities for innovation.Skills We're Looking For• 5+ years of experience in Saas B2B lifecycle marketing.• Proven track record of success in developing and executing nurture campaigns.• Strong understanding of marketing automation tools and data analysis.• Excellent written and verbal communication skills.• Ability to work independently and manage multiple priorities simultaneously.• Passion for marketing and a deep understanding of the customer journey.• A data-driven approach to building and communicating insights• Sense of ownership and pride in your performance and its impact on the companys success• Critical thinking and problem-solving skills#LI-CM1The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.Pay Range$115,256.11—$138,312.86 USDPerks and Benefits• 100% employer-paid medical insurance*• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off• RSU stock grants*• Professional development and training opportunities• Company virtual happy hours, free food, and fun team-building activities• Monthly cell phone stipend• Recharge, reenergize, and pursue personal and professional goals with a 30-day paid leave after 5 years*• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.• May vary by country and worker type - please reach out to your recruiter for more informationClick here to learn more about Fivetran's Benefits by Region.Were honored to be valued at over $5.6 billion, but more importantly, were proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.To learn more about Fivetrans culture and what its like to be part of the team, click here and enjoy our video.To learn more about our candidate privacy policy, you can read our statement here.We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.Equal Opportunity Employer, including disability/protected veteransPI244313112