Brand Marketing Director

New York, New York, United States

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2024 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About the role

Flex is seeking a Director of Brand Marketing to significantly up-level our brand. We are aiming to build a distinctive, memorable, and culturally-relevant brand that fosters an emotional connection with consumers. This pivotal role is ideal for a leader who has demonstrated success in building consumer brands from the ground up and at scale. We are looking for someone who understands how to use consumer insights, trends, and data to inspire innovative brand strategies that resonate with our target audience, making Flex a household name.

What you’ll do

Drive in-depth consumer, partner, and industry research to generate actionable insights

Build a strong, recognizable consumer brand strategy with an identity that has longevity 

Deliver compelling brand strategies and tactics that resonate deeply with consumers

Partner with cross-functional teams, ensuring cohesive brand execution and OKR alignment

Activate key brand touchpoints across a variety of channels, upholding brand consistency

Provide hands-on support in areas like product marketing and social media

Collaborate with cross-functional teams, ensuring cohesive brand execution and alignment with analytics and finance on brand impact measurement and investment approach

Key qualifications

7+ years of hands-on experience in brand marketing and advertising

Creative, analytical mindset with a talent for emotional brand storytelling

Diverse background, including experience in startups, agencies, & corporations preferred

Track record of building consumer-loved brands, preferably in the consumer finance space

Excellent leadership, communication, and cross-functional influencing capabilities

Exceptional skills in both strategic thinking and hands-on execution

Adaptability to balance multiple projects in a fast-paced startup environment

Bachelor’s degree in Marketing, Business, or a related field preferred

The national pay range for this role is $166,000-$205,000 in base salary. Individual compensation will be commensurate with the candidate's experience aligned with Flex's internal leveling guidelines and benchmarks.

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer:

• Competitive pay
• 100% company-paid medical, dental, and vision
• 401(k) + company stock options
• Unlimited paid time off with a PTO minimum + 13 company paid holidays
• Parental leave 
• Flex Cares Program: Non-profit company match + pet adoption coverage
• Free Flex subscription