Product Marketing Manager, Hardware

Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. 

We have raised over $500M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Meritech Capital Partners, and Initialized Capital. Now surpassing a $5.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Opportunity 

We are hiring a Product Marketing Manager to lead go-to-market strategies for our expanding suite of hardware products, including video, audio detection, and LPR devices. You will be responsible for driving adoption and growth by developing strategic pricing and packaging initiatives, launching demo plans for field teams, and serving as the hardware expert within the Product Marketing team. This role will work closely with cross-functional teams across Product, Sales, Marketing, and Finance to ensure cohesive messaging and successful hardware campaigns. Your ability to translate complex technical details into clear and compelling narratives will be critical in driving multi-product deals and hardware pipeline growth.

The Skillset 

• Proven experience in product marketing for hardware or technology-based products

• Strong go-to-market experience, including developing and executing pricing, packaging, and demo strategies

• Ability to lead cross-functional teams and collaborate with Product, Sales, Marketing, and Engineering

• Exceptional communication skills to translate technical details into compelling value propositions

• Experience driving solutions-based, multi-product campaigns and aligning them with sales motions to grow pipeline.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Product Marketing Manager at Flock Safety. 

The First 30 Days

• Complete an audit of all existing hardware documentation and assets

• Begin collaborating with cross-functional teams, including Product, Sales, Marketing, and Engineering, to align on hardware GTM strategies

• Work with the creative team to assess and update visual assets, including photography, b-roll, and technical drawings

The First 60 Days 

• Launch the hardware display and demo plan, ensuring all field teams are equipped with demo materials and properly trained

• Lead strategic pricing and packaging discussions in partnership with PMM vertical leads, Product, and Finance

• Finalize and consolidate all documentation related to hardware products

90 Days & Beyond 

• Drive measurable pipeline growth by executing GTM initiatives, including multi-product pricing and packaging strategies

• Maintain an updated catalog of visual assets to support ongoing hardware marketing campaigns

• Serve as the hardware expert within the PMM team, leading GTM syncs and continuously optimizing strategies

The Interview Process 

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way. 

1. Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are. 

2. The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field.

3. The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners. 

The Perks 

💰Salary & Equity: In this role, you’ll receive a starting salary of $110,000-$150,000 as well as stock options

🌴Flexible PTO: We seriously mean it, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match. 

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. In 2024, Flock will provide a $ 50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Mental Health: All employees receive an annual subscription to Headspace.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies. 

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at careers@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.