Director of Integrated Marketing (US Advisor Segment)

About The Role

We are seeking a Director of Integrated Marketing, responsible for growing Fora's overall subscriber base with a focus on the core US advisor market. In this role, you will own the comprehensive marketing strategy and budget to acquire and retain advisors, from ICP development and audience-specific messaging, to channel strategy across paid and organic channels, to managing and optimizing within our conversion funnel. You will own execution and content creation on organic channels and will partner closely with our acquisition and growth team to drive growth via paid marketing channels. You will also partner with our Advisor Experience team to drive retention, building lifecycle and CRM programs that improve advisor engagement and commercial success, ultimately furthering the overall health of our advisor community. 

Reporting to our VP Growth & Data, this is a highly visible role with a direct impact on Fora’s growth trajectory — and an incredible opportunity to help shape the future of our brand and community. It is a managerial role: you will inherit a small team of content and social media marketers and will have the opportunity to define how the team grows with Fora. 

Key Responsibilities

• Develop and own the US Advisor acquisition strategy:
  Identify priority audience segments based on opportunity size, needs, and behaviors. Analyze geographic markets to uncover high-potential areas for targeted acquisition efforts. Regularly assess and refine targeting strategies based on performance data and evolving business needs.
• Lead marketing plan development and management:
  Create a comprehensive marketing plan aligned with overall company goals, including clear acquisition and revenue targets. Outline specific channel strategies, key initiatives, and resource allocation. Manage the planning cycle, ensuring campaigns and initiatives are properly forecasted, funded, and executed on schedule.
• Define messaging strategy and creative requirements:
  Craft compelling, differentiated messaging that resonates with key segments while reinforcing Fora’s overall brand positioning. Translate messaging into actionable creative briefs. Partner closely with creative teams to ensure content, visuals, and assets are optimized for each channel and audience.
• Own the integrated marketing calendar:
  Build and manage a holistic marketing calendar that aligns advisor acquisition and retention efforts across paid media, owned content, local marketing, events, and partnerships. Ensure cross-functional teams have visibility into key initiatives and timelines to maximize coordination and impact.
• Direct and optimize all acquisition channels and activities:
  Take full ownership of the channels and tactics driving US Advisor growth, including but not limited to digital advertising, organic and paid social, content marketing, SEO, partnerships, webinars, and local activations. Continuously optimize channel performance through testing, analytics, and collaboration with internal and external partners.
• Manage performance marketing goals and budgets:
  Set, track, and report on KPIs related to advisor acquisition and growth from paid performance channels. Collaborate with Fora’s centralized growth team to manage campaign execution, budget pacing, creative needs, and performance optimization. Ensure investments are delivering against cost-per-acquisition and ROI targets.
• Build and execute local and field marketing programs:
  Design and roll out scalable local marketing initiatives to drive advisor acquisition and engagement at the community level. This includes event sponsorships, hosted events, partnerships with local organizations, and targeted geo-specific campaigns. Collaborate with the Advisor Experience team to integrate local marketing into broader engagement strategies

Requirements

Fora is a fast-growth environment, which brings with it excitement and positivity as well as ambiguity to structure as we go. You will need to be an independent problem solver who can figure things out from scratch and who leads with the needs of the customer. You are joining a data-forward team and will be held accountable to business results - strong candidates will be able to bring both an analytic and structured approach to marketing with a deep appreciation for the power of storytelling.

As a leader in our marketing organization you will directly manage a growing team of 5, while also needing to exhibit strong influencing skills in working with partner teams. Key partnerships from the outset will include our internal Creative and Growth shared service teams, as well as our Advisor Experience and Product teams.  

Strong candidates will exhibit the following skills and behaviors:

• You’re a strategic, full-stack marketer with deep experience across acquisition, CRM, and brand marketing. You know how to build integrated campaigns that drive measurable growth and have managed annual marketing budgets in excess of $10MM+.
• You have 8+ years of marketing experience in consumer-facing businesses, marketplaces, membership models, or fast-growing startups. Experience in travel, lifestyle, or community-driven brands is a plus.
• You think creatively about messaging and segmentation. You know that the right message to the right audience is critical — and you’re skilled at tailoring creative strategies to different customer groups.
• You’re data-driven, but not data-obsessed. You know when to dig into the numbers to drive optimization — and when to trust your gut, take a smart risk, and move quickly.
• You have strong project management and operational chops. You’re organized, great at managing calendars, timelines, and cross-functional teams, and you can juggle multiple priorities without dropping balls.
• You’ve built (and love building) programs from scratch. You're energized by ambiguity and the opportunity to create new strategies, processes, and campaigns from the ground up.
• You thrive in fast-paced, collaborative environments. You love working with scrappy, high-performing teams and are comfortable wearing multiple hats.
• You have a passion for travel, entrepreneurship, and community. You’re excited by Fora’s mission and the opportunity to empower others to turn their passion for travel into a meaningful business.

Compensation

Compensation range for this role is $150-175k + equity. Other benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.