Copywriter

Location: West HarrisonPosition InformationAbout FordhamFounded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off.Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.As a copywriter in University Marketing and Communications (UMC), you’ll play a critical role in crafting persuasive content to support Fordham University’s brand storytelling efforts across various owned and paid channels. Reporting to the Senior Director of Brand Storytelling, the copywriter is responsible for writing clear, concise copy that communicates Fordham’s distinctive brand identity, mission achievements, values, and value, appealing to diverse audiences and driving engagement.The copywriter excels in writing SEO-optimized website and email marketing copy, headlines, ads, and other copy that resonates with target audiences and helps maximize impact and reach. Working closely with the brand storytelling team and cross-functional teams in UMC, the copywriter also contributes creative marketing ideas and storytelling narratives to enhance Fordham’s brand identity, reputation, and visibility. The position calls for a strategic, imaginative thinker who can brainstorm ideas, develop concepts, and write thoughtful, compelling copy in line with the University’s brand.This is a hybrid position that requires three days in the office each week. Some evening and weekend work is required, as University events sometimes take place outside normal work hours. The position is based at Fordham’s Lincoln Center campus but requires frequent travel to our Bronx campus and occasional travel to other city locations.Essential Functions• Writes clear, concise, and engaging copy for various owned and paid channels—including the Fordham website, digital and print advertising, email marketing campaigns, videos, and other projects—to help meet Fordham’s marketing objectives.• Brainstorms ideas, develops concepts, and helps create highly visible, integrated brand marketing content designed to enhance Fordham’s reputation, extend its reach, and drive engagement.• Collaborates with the brand storytelling team to help develop storytelling narratives and content plans that align with Fordham’s mission and marketing objectives.• Conducts research and gathers information to ensure accuracy and credibility of written content, including names, dates, statistics, and other factual details.• Collaborates with designers, photographers, and videographers to integrate written content seamlessly into multimedia projects and campaigns.• Stays informed about industry trends, best practices, and emerging technologies in brand storytelling, content marketing, and social media, contributing insights and recommendations for continuous improvement.ManagementResponsibilitiesNot responsible for supervision or oversight of others.Required Qualifications:Education and Experience• Bachelor’s degree in English, journalism, communications, or related field.• Minimum of 3 years’ experience in copywriting, content creation, or related roles.Required Qualifications:Knowledge and Skills• Exceptional writing skills with an ear for language and an ability to craft clear, concise, and persuasive copy that appeals to diverse audiences.• Demonstrated success in applying SEO best practices and content optimization techniques to increase reach and engagement.• Strong research and fact-checking skills, with the ability to distill complex information into compelling narratives.• Familiarity with AP style and proficiency in grammar and editorial best practices.• Ability to work collaboratively in a fast-paced, deadline-driven environment and manage multiple projects concurrently.• Excellent interviewing, listening, and interpersonal skills.Preferred Qualifications• Familiarity with social media channels and the type of content that resonates with audiences.• Experience with multimedia content production and distribution.• Bilingual or multilingual abilities are a plus.• Agency experience is a plus.Minimum Starting Salary$70,000Maximum Starting Salary$76,000NoteSalary is commensurate with qualifications, experience, and skills.Is this a Union position?NoPosting NumberA719PNumber of Vacancies1Posting Date08/23/2024EEO StatementFordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.Fordham University is an Equal Opportunity Employer. All qualified applicants…