Family Engagement Specialist

About the Employer

Rex and Margaret Fortune School of Education is a comprehensive education system including, non-profit preschools, a network of tuition-free, public charter schools (TK-12th), and a school of education with a masters programs and educator preparations programs accredited by the California Commission on Teacher Credentialing. in Sacramento/San Bernardino County. We prepare students for college starting in preschool Transitional Kindergarten in San Bernardino and Sacramento Counties and are focused on closing the African American achievement gap.

Our Mission:

To graduate high achieving students of good character prepared for college and citizenship in a democratic society.

Our Vision:

To prepare teachers for service in public schools with competence and sensitivity that will enable them to develop students to their fullest potential.

Our Approach:

At Fortune School our education philosophy is The Five Pillars--1) High Expectations, 2) Choice and Commitment, 3) More Time, 4) Focus on Results, 5) Citizenship. We follow this philosophy in all our academic programs in service to the wide range of people we serve from preschool to masters.

Job Summary: The enrollment team is responsible for ensuring the communities we serve, and those we seek to serve, are aware of and inspired by who we are and what we do with the ultimate goal that every program is fully enrolled and staffed. In support of this outcome, the Family Engagement Specialist is responsible for executing Fortune's strategy for student recruitment, enrollment, and retention by building and maintaining positive relationships with current and prospective families. This role will report to the Family Engagement Lead.

This position may be based in either Sacramento or San Bernardino

• Field Recruitment

• Attend community events and informational fairs to inform families and build brand awareness for Fortune
• Execute off-site presentations at daycares, housing authorities, community centers, youth groups, parent networking events, and other community organizations
• Build awareness in the community by participating in grassroots outreach tactics, including canvassing door-to-door and around the neighborhood
• Build relationships with community-based organizations (CBOs) to engage with families in the community.
• Coordinate outreach events with community-based organizations to table or host informational sessions.
• Organize and conduct cold calling campaigns
• Provide answers to frequently asked questions and offer in-person & virtual opportunities to see our schools and hear from current parents & staff
• Assist families with completing a paper or online application
• Capture pictures and videos of the school events and manage school communication platforms
• Applicant Nurture
• Implement applicant nurture engagements and maintain communication with prospective families throughout the enrollment process converting families from step to step such as lead to applicant.
• Tailor outreach messages and content to individual applicants, addressing their unique needs and interests
• Conduct regular follow-up calls, emails, or messages to answer questions, provide updates, and build a positive applicant experience
• Track applicant interactions, maintain detailed records, and schedule follow-up tasks
• Identify opportunities for process improvement and implement changes to optimize the applicant nurture experience
• Identify when applicants have become uninterested in Fortune and manages the process to re-engage.
• Student Persistence
• Coordinate with schools to integrate family engagement strategies into existing programs and initiatives
• Organize and facilitate workshops, meetings, and events that encourage family participation and provide educational opportunities
• Support families through the re-enrollment process
• Partner with schools to support families through school transitions
• Manage the withdrawal process including engaging with the family to better understand decision to leave Fortune
• System Maintenance
• Complete application verification calls and update application system as needed
• Ensure applicant data is accurate and captured in a timely manner

• Belief and commitment to the mission
• Delivers exceptional customer service
• Experience working with diverse families and communities
• Strong relationship building skills, with the ability to excite and engage a diverse group of parents, students and community stakeholders
• Effective verbal and written communication skills
• Desire to continuously learn and evolve as a professional

• Belief and commitment to our mission.
• Delivers exceptional customer service.
• Experience working with diverse families and communities.
• Strong relationship building skills, with the ability to excite and engage a diverse group of parents, students and community stakeholders.
• Effective verbal and written communication skills.
• Desire to continuously learn and evolve as a professional.

Fortune School of Education provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This position description intends to describe the general nature and level of work being performed by people assigned to this position. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.