Senior Front End Engineer

Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we’re now a B Corp organisation, certified Carbon Neutral (by the Carbon Trust). And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.

About The Role:

As a Senior Front End Engineer, you'll play a key role in developing the front-end aspects of our e-commerce platform, focusing on creating seamless, engaging user experiences. You'll leverage your expertise in modern JavaScript frameworks, server-side rendering, and static site generation to build responsive, high-performance web applications. Your work will directly impact our customer's interaction with our brand, making it crucial to our success.

Key Responsibilities:

• Develop and maintain advanced front-end features for our e-commerce platform, ensuring code is optimised for performance, scalability, and user experience.
• Utilise ReactJs, NextJS, and modern JavaScript to implement responsive design and enhance application functionality, keeping user engagement at the core.
• Apply knowledge of server-side rendering (SSR) and static site generation (SSG) to maximise website performance and SEO ranking.
• Apply a product-thinking mindset to evaluate how front-end choices impact the overall user experience and business objectives.
• Collaborate with the design team to implement a cohesive visual experience across our digital platforms, utilising Storybook to maintain a consistent and reusable component library.
• Lead front-end deployment strategies, ensuring applications are robust, secure, and scalable across various platforms and devices.
• Advocate for front-end best practices, including automated testing, code reviews, and continuous integration/continuous deployment (CI/CD) workflows.
• Mentor junior developers, sharing knowledge and practices to uplift the team's technical capabilities.

• Strong experience with front-end development, particularly in ReactJs, NextJS, HTML5, CSS3, JavaScript (ES6+) and building RESTful APIs.
• Expertise in server-side rendering (SSR) and static site generation (SSG), with a proven track record of improving web application performance and SEO.
• Demonstrated ability in deploying front-end applications, with familiarity in cloud services, CI/CD pipelines, and serverless hosting environments.
• Proficiency in using Storybook or similar tools for developing and documenting design components, ensuring design consistency and rapid development.
• Strong problem-solving skills, with the ability to approach challenges holistically, considering technical, user, and business perspectives.
• Solid understanding of web accessibility standards, security principles, and the latest front-end development trends.
• Excellent communication and collaboration skills, with a track record of effective teamwork in cross-functional environments.
• A passion for mentoring and uplifting team capabilities through knowledge sharing and best practices.

Inclusion:

Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

• Option to buy extra holiday days
• Discounted flowers for friends/family
• Hybrid Working
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Summer Fridays
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events