Conversion Rate Optimization (CRO) Lead - DTC eCommerce

As the CRO Lead at Freebird, your main responsibilities will include crafting and managing a comprehensive optimization strategy, leading a talented team to execute impactful A/B and multivariate tests, and utilizing data-driven insights to assess and enhance website performance. You’ll prioritize testing initiatives based on their potential impact and alignment with business objectives, all while collaborating closely with cross-functional teams.

To be considered for the CRO Lead position at Freebird, you should have at least 3+ years of experience in a CRO-focused role within a high-growth DTC brand or agency. A proven track record of running successful A/B tests, analytical skills with tools like Google Analytics and Hotjar, strong project management abilities, and a collaborative mindset to engage with designers are essential qualifications.

The CRO Lead significantly influences Freebird's eCommerce performance by driving experiments that enhance conversion rates, average order values, and revenue per visitor. By identifying friction points in the customer journey and systemically optimizing the website through data-driven insights, the CRO Lead plays a crucial role in aligning experiments with the company’s acquisition and retention strategies.

As a CRO Lead at Freebird, you will frequently utilize tools such as Google Analytics for data analysis, Hotjar for user behavior analytics, and A/B testing platforms like Optimizely or VWO. These tools will assist you in effectively conducting experiments, understanding customer pain points, and measuring the success of your optimization strategies.

The CRO Lead position at Freebird offers significant growth opportunities as you will be part of an expanding brand. You'll have the chance to lead a critical function within the company, take ownership of innovative strategies, and collaborate with various teams. This role provides a unique environment for professional development and the ability to directly impact the company's trajectory.

Certainly! When discussing your experience with A/B testing, focus on specific examples where you developed hypotheses, how you set up tests, and the results you achieved. Talk about the tools you used, such as Optimizely or VWO, and how you analyzed the data to inform your next steps.

Explain your process for prioritizing tests by discussing the criteria you use, such as potential impact, feasibility, and alignment with business objectives. You can also mention how you incorporate customer insights when determining what needs testing first.

Discuss the key metrics you track, such as conversion rates (CVR), average order value (AOV), and revenue per visitor (RPV). Mention how these metrics guide your decisions and how they play a role in reporting to stakeholders.

Mention tools you are familiar with such as Hotjar or Crazy Egg for heat mapping and session recording. Highlight your experience in using these tools to gain insights into user behavior and how those insights have influenced your optimization strategies.

Describe a specific failed A/B test and what led to its lack of success. Share the lessons learned, such as the importance of validating assumptions, conducting thorough customer research, or reevaluating the test's setup.

Discuss your approach to collaboration by providing specific examples of projects where you worked closely with UX Designers and Developers. Highlight the importance of open communication, understanding design principles, and coding capabilities.

Share how you systematically document test results, including what platforms you use for tracking and reporting. Explain the importance of using findings to inform future tests and the role of sharing insights with your team.

Talk about how you gather and analyze customer feedback through surveys, reviews, or direct interactions. Emphasize integrating these insights into your CRO strategy to enhance customer experience and drive meaningful results.

Describe how you approach customer journey mapping, discussing its importance in identifying pain points and opportunities for optimization. Mention any tools or methodologies you utilize to create effective journey maps.

Share your passion for the DTC eCommerce space and how Freebird's commitment to innovation resonates with you. Express your enthusiasm for the potential impact you can have in the role and why you believe your skills align well with the company’s mission.