Business Development Program Liaison (Hartford, CT / Field Based)

Started in 2016, FreedomCare is a Healthcare company that is innovating and revolutionizing the way home care is delivered. We bring dignity and support to patients needing care in their homes and to the caregivers who care for them. We’re the largest consumer-directed home care agency in NY State, and are continually expanding our areas of focus including operations in other states and tech-based innovations.  

We pride ourselves on our values which drive the level of care that we deliver to our patients:

• Here For You (An attitude of service, empathy, and availability)
• Own It (Drive and ownership)
• Do the Right Thing (High integrity)
• Be Positive (Great attitude and a can-do positive approach to challenges)

Join our team and make a positive impact on the lives of others! We are looking for a Business Development Program Liaison for our team in Connecticut.

This is a hybrid role with required fieldwork throughout Hartford, CT and nearby counties.

Department & Position Overview: 

The Business Development Program Liaison will play a pivotal role in fostering positive relationships between our organization and the communities we serve.      

This individual will play a crucial role in expanding our services, building a robust referral network and strategic partnerships, and developing business in areas where we are establishing new locations as well as enhancing our presence in areas where we already have locations, all while helping the company achieve its strategic growth goals.      

This role develops and manages external community relationships, oversees all local marketing, executes events, fact-finding to identify where FreedomCare could be a resource for consumers.  Utilizes various social media or mediums to build awareness of Medicaid and the benefit of consumer directed services.         

This position will be proactive with a strong ability to make independent decisions and drive strategic business growth aligned with FreedomCare’s goals.     

Every Day You Will: 

Develop Outreach Strategies

• Create and implement comprehensive outreach strategies to engage with target communities and key stakeholders. 
• Identify opportunities for collaboration and partnership with community organizations, government agencies, businesses, and other relevant entities. 

Stakeholder Engagement

• Build strong relationships with community leaders, local organizations, government agencies, and other stakeholders. 
• Represent the organization at community events, public meetings, and other forums to promote the organization’s initiatives. 
• Serve as a primary point of contact for community inquiries and concerns 
• Quarterly review of services and reports with key partners 

Coordinate Community Events

• Design and oversee community programs and events that support the organization’s goals.
• Collaborate with internal departments to integrate community engagement efforts across the organization.
• Plan, organize, and coordinate community events, workshops, and information sessions to raise awareness of our organization's services and initiatives.
• Collaborate with internal teams to ensure seamless execution of events and maximize community participation. 

Strategic Planning and Execution

• Develop and implement a comprehensive community engagement strategy that aligns with the organization’s mission, vision, and values. 
• Identify and prioritize key community issues and opportunities for engagement. 
• Monitor and evaluate the effectiveness of community engagement initiatives and adjust strategies as needed. 
• Work collaboratively with the internal marketing team.  

Build Partnerships

• Establish and nurture relationships with community leaders, influencers, and organizations to support our outreach efforts and enhance our impact. 
• Cultivate and maintain strong relationships with decision-makers within the long-term care sector. 
• Seek opportunities for collaboration and joint initiatives that align with our mission and goals. 
• Analyze and research community partner needs for positive ROI.  

Engage with Stakeholders to Build Awareness 

• Act as a primary point of contact for community inquiries, feedback, and concerns, and ensure timely and appropriate responses. 
• Represent our organization at community meetings, forums, and events to share information, gather insights, and build rapport with stakeholders. 
• Effectively communicate the benefits of our services, demonstrating how they can enhance patient care and outcomes. 

Communications and Public Awareness

• Develop and distribute outreach materials, including brochures, flyers, and digital content, to effectively communicate our organization's mission, programs, and impact. 
• Develop and execute communication plans to keep the community informed about the organization’s activities and initiatives. 
• Create content for newsletters, social media, press releases, and other communication channels. 
• In partnership with the marketing team, promote the agency’s mission and values in all business development activities while developing and implementing strategies and activities to enhance the agency's brand identity and effectively promote its mission and values. 

Ideal Candidate Will Possess: 

• Bachelor’s degree or 5+ years of relevant experience in the field in community outreach, public relations, or related roles, with a strong track record of successful engagement and partnership development.    
• Licensed Social Worker recommended.    
• 2-3 years’ experience working in a homecare agency, community service-oriented agency, etc. preferred     
• Proven experience in the home care sector, with a deep understanding of its dynamics and needs.   
• 2-3 years’ prior experience working with Medicaid providers preferred.    
• Must be able to travel throughout the city of Hartford, CT and neighboring counties.
• Strong track record in sales, with a demonstrated ability to acquire new clients and drive business growth.    
• Proven experience in business development, preferably in the healthcare or home care industry. 
• Excellent communication skills, including written, verbal, and interpersonal abilities, with the ability to effectively engage diverse audiences and drive interest through targeted messaging.     
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and priorities simultaneously.    
• Critical thinking and problem-solving abilities, with a creative approach to developing innovative outreach strategies and initiatives.    
• Ability to work collaboratively with internal teams, external partners, and community stakeholders to achieve shared goals and objectives.    
• Passion for community engagement, social impact, and making a difference in the lives of others.    
• Proactive and self-motivated with a passion for improving healthcare delivery and patient outcomes.  

Why work at FreedomCare?

We are here for you and committed to providing a best-in-class employee experience. We offer competitive compensation, medical benefits, retirement plans, wellness programs, fun company events and ongoing learning opportunities to grow your career.

This is a place where your voice matters, where we build great relationships, and your work has meaning and a tangible positive impact on others!

At FreedomCare, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate based upon race, religion, color, national origin, ancestry, age, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, status as a protected veteran, status as an individual with a disability, citizenship or immigration status, or other applicable legally protected characteristics.

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