Head of Marketing

Employment type: Full-time, salaried, exempt-level employee

Reports to: CEO

Salary Range: $120,000 - $170,000 base salary. Overall compensation will be based on the candidate's experience, potential for contribution, and scope of role.

Location: College Station, Texas. Relocation assistance offered. Expected in-office 4-5 days per week.

WHO WE ARE

Frogslayer is a custom software development firm that rescues stalled software projects and designs, builds, and scales new software solutions for mid-market companies. We bring together strategy, design, and engineering to rapidly design, build, and scale software solutions critical to our clients' success. With a team of experienced developers, a unique approach, and a proven track record of delivering quality software, Frogslayer is dedicated to driving growth and success for its clients.

Frogslayer aims to be a top-tier “talent destination” for exceptional individuals who want to grow their careers long-term. Our people are committed, hard-working, and genuinely care about the well-being of each other and Frogslayer. We have been continually recognized for the past 7 years by Inc. And Texas Monthly as one of the “best places to work” in Texas and the US.   

Frogslayer is an equal-opportunity employer. We welcome and encourage diversity in the workplace. We offer a generous benefits package, including company contributions to medical benefits for full-time employees and their families. In addition, we offer a flexible work environment, company-sponsored activities, and a commitment to providing each employee with job satisfaction and growth opportunities based on each person’s needs and goals.

WHO YOU ARE

You’re looking for a role where you can make your mark and will be challenged to do the best work of your life — something that’s truly career-defining. You’re a great fit for the role if you have extensive B2B experience in fast-paced, high-growth environments marketing to executive technology leaders. You have a proven track record for delivering results and managing high-performing marketing teams.  You’re not perfect, and you don’t let imposter syndrome stop you.

You’re not afraid to roll up your sleeves, do the “dirty work,” and make mistakes. The things that keep you up at night are figuring out how to deliver more revenue, the nagging questions you have about different buyer personas, and what role you need to hire for next.

You’re passionate about all things marketing. In fact, “passionate” doesn’t even describe it. You’re obsessed. You have a thirst for learning and growth, and you love sharing what you know and what you learn with the world. You’ve probably got a decent following on LinkedIn who enjoy your insights as well.

You take your work seriously but never lose the fun in the process. You enjoy working on a team where humor is part of the DNA, and a good meme is always appreciated. If you enjoy frog puns, you’ll fit right in.

THE ROLE

As the Head of Marketing at Frogslayer, you'll play a pivotal role in building a world-class marketing organization — a team that will be the "secret sauce" behind Frogslayer's continued growth and the envy of our competitors. You’ll have the authority (and budget) to challenge assumptions, experiment with new ideas, and invest in building out your team as you see fit.

More specifically, your role will entail the following:

• Marketing Leadership: Hire, lead, and develop a team of marketers, cultivating a data-driven mindset and culture of experimentation,  continuous improvement, and accountability. Provide leadership, strategic insight, effective training, and clear communication (written and verbal) to your team and the broader organization on Frogslayer’s marketing strategy.  
• Marketing Strategy: Develop, validate, and lead the implementation of our marketing strategy, including target market segmentation, buyer personas, value proposition, service offerings, pricing, and GTM. Work closely with the CEO on all aspects of the marketing strategy. 
• Marketing Planning & Execution: Conceptualize, prioritize, and activate programs, campaigns, and activities that generate qualified leads and grow the sales pipeline and marketing’s annual revenue contribution. Work with CEO to define Marketing contribution and set targets for website traffic, marketing qualified leads, and pipeline. Work with Finance to build forecasts and budgets that relate to the expected ROI on marketing spend – new hires, campaigns, traffic and lead acquisition, and other areas of marketing that require rigorous financial analysis. Work with Sales and Client Services leadership to develop and bring new product/service offerings to market. 
• Sales Enablement: Develop tactics targeting various personas to accelerate in-pipeline deals into signed clients. Provide strategic guidance to strengthen our lead scoring and nurturing programs, optimizing to expedite opportunity creation, pipeline acceleration, and closed-won revenue.
• Digital Marketing: Expand our digital marketing strategy to maximize qualified traffic and leads from paid search, paid and organic social, SEO, and content syndication.
• Marketing Systems: Ensure the Marketing team maximizes the impact of all efforts - improving marketing’s reach and efficiency - by maintaining organized playbooks, automated systems, and dashboards. 
• Reporting & Analytics: Oversee refinement of marketing attribution models and continually analyze the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust.
• Revenue Accountability: Be accountable to net new revenue results, not just quantity of new leads. While growing pipeline volume is essential, growing pipeline value is vital.

• 7+ years of B2B marketing experience and demonstrated experience at a B2B services company.
• Proven track record for developing B2B growth marketing strategies that deliver tangible business results at scale.
• Empathy – for our team, our clients, and their customers. 
• Ability to operate and excel at strategic and tactical levels.
• “Do-er” mentality willing to roll up sleeves to get the job done. 
• Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions. 
• Exceptional communication, collaboration, and interpersonal skills at both the executive level, with peers, and with cross-functional teams.
• Can clearly articulate ideas, frame problems, and offer solutions.
• Able to work efficiently in a fast-paced environment.
• Past fast-growth startup experience is a plus.
• Must have strong knowledge of marketing tools and systems (HubSpot, WordPress, SEO tools, Google tools, etc.)

• Track record of driving revenue growth in a scaleup. 
• An innovative thinker who will push Frogslayer to new levels of success. 
• A leader who is comfortable working across our leadership team (esp. Sales) and our Board of Directors.
• Industry experience within the IT consulting & services space or experience within a high-growth B2B tech business targeting established US middle market businesses ($100m - $1b in revenue) and enterprises. 
• Savvy for effective B2B positioning & messaging acumen, rooted in evidence-based market intelligence.

• Competitive salary at the national level
• Discretionary bonus plan for eligible employees
• Fully funded medical, dental, and vision insurance for full-time employees & their entire family
• Firm-sponsored life and disability insurance
• 401k with matching
• Flexible discretionary time off
• Dedicated budget for learning & development to supplement career growth
• Top-tier tools, systems, and equipment
• Paid training and conference days
• Company-sponsored events
• And more! Please see frogslayer.com/careers for more info.

Frogslayer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.