Team Lead Marketing & Business Development (f/m/d)

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

About our Digital Marketing - B2B Team

We’re numbers-driven performance marketers who focus on our B2B clients’ pipeline revenue and bottom-line value. We specialize in building and executing performance marketing strategies for B2B clients with long sales cycles and complex customer journeys.

The B2B team at the Hamburg location focuses on Personal Branding, Lead Research and Personal Outreach and is looking for a Team Lead Marketing & Business Development (f/m/d). The goal is to support our clients in developing strategies and tactics that help them improve their marketing and increase their sales. The position is full-time and located in Hamburg.

How would you spend your time if you join us?

• You develop concepts and tactics for the personal branding of the C-level and sales people for the development and expansion of customer relationships as part of the sales process throughout the entire customer journey of our clients. This includes optimizing LinkedIn profiles, expanding professional networks, and creating high-quality, engaging content (images, videos, etc.).
• You consult and implement presales measures and processes (e.g. template creation for outreach, implementation of sales engagement platforms e.g. Klenty, expandi, etc.) to enable efficient communication.
• You define the target groups and are responsible for the lead research and enrichment projects of your clients and ensure that the tools and processes are efficient, as they form the basis of the outreach measures.
• You successfully manage and execute online events from webinars to virtual conferences (e.g. with Airmeet), resulting in lead gen, increased engagement and brand awareness.
• You scout and test new sales automation and digital marketing tools, including AI to optimize our work processes and results of our client work.
• You lead a high-performing team of consultants in Lead Research & Outreach and Social Content, ensuring growth and recruitment of top talents in the future.
• You take care of new client acquisition and service offerings.
• You continuously improve the deparments performance by analyzing KPIs and implementing actionable improvement initiatives.
• You ensure efficient resource allocation by managing the budget and driving cost-effective results.
• You drive client projects, communicate and coordinate all tactics within the Front Row Group to make sure our clients achieve their goals.

Who Are You?

• You have 5+ years of relevant professional experience in digital B2B marketing, ideally in an agency environment.
• You have first experience in leading teams and building team structures for client work.
• You have an entrepreneurial spirit and can enter new markets by defining and implementing the department's direction.
• You have a proven track record of increasing revenue, and profitability through innovative (marketing) strategies and/or identifying new business opportunities in your project work.
• You possess the ability to align different stakeholders' perspectives to collaboratively deliver the best possible customer solutions.
• You're analytical, detail-oriented, structured and have a technical understanding.
• You're fluent in German and English (C1 level) as our company language is English.

What's in it for you?

• Interesting insights in several companies from traditional German and international brands to online pure players
• Gaining a lot of responsibility for your own projects and great development opportunities
• Encouragement of your individual career development based on the Gallup StrengthsFinder and an unlimited learning budget
• A positive client relationship – we do not only work at eye level internally, but also with all our clients
• A zero-bullshit attitude – we know what we are doing and strive to be thought leaders in our services
• Diversity and inclusion are fostered in our company values and build our foundation for sustainable business success
• A very positive and truly international working culture with more than 30 nationalities
• Benefit from many company events, afterworks, getaways and internal support – we enjoy working together and it shows!
• A competitive salary and a modern workplace right in the center of Hamburg
• Flexible working hours and the possibility for remote work
• Enjoy our yearly sunshine office abroad
• Bike leasing
• An attractive pension plan
• HVV-Deutschland Ticket
• Access to a mental wellbeing platform (OpenUp)
• Lunch allowance
• And much more...