Fruitful is a Series A start-up revolutionizing personal finance. We are looking for an experienced Director of Growth Marketing to lead acquisition and retention strategies across all digital channels.
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Skills
6+ years of digital marketing experience in B2C context
Deep understanding of digital marketing channels
Experience with press and affiliate relationships
Ability to drive campaigns and optimizations
Passion for solving consumer problems
Independent problem-solving skills
Fast adaptation to changing environments
Responsibilities
Lead scaling of member base through data-driven hypotheses and optimizations
Manage acquisition and retention tactics across various digital channels
Own end-to-end execution of marketing campaigns
Contribute to overall strategic direction
Monitor KPIs and reporting for performance optimization
Identify and evaluate emerging platforms for growth initiatives
Benefits
Competitive salary and equity package
Flexible time-off policy
Parental leave benefits
Work-from-home setup stipend
401(k) program with company match
Comprehensive health benefits package
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