FUEL Brand Designer - Freelance

FUEL Brand Designer - Freelance

FUEL Brand Designers develop compelling and cohesive visual design systems that effectively communicate the brand's essence and brand strategy. This role requires a strong understanding of branding principles, exceptional design skills, and the ability to collaborate with cross-functional teams to bring brands to life. Experience in the beauty industry is a plus.

Expectations

• Conceptualize and design brand visual assets, including logos, typography, color palettes, photography style, iconography, patterns, and other brand elements


• Understands and appreciates the relationship between brand strategy and brand design; collaborates and communicates well with brand strategists
• Develops thoughtful brand governance and robust brand guidelines

• Designs engaging and user-centered brand experiences for websites, mobile apps, and social platforms; collaborates well with strategists, user experience designers, copywriters, and programmers

• Creates digital design systems and produces design specifications for websites
• Excellent communication skills and the ability to clearly articulate approach, rationale, and design thinking
• Presents confidently, persuasively, and professionally to clients and internal teams
• Strong attention to detail and ability to maintain consistency in design execution
• Completes projects on deadline and on budget

Qualifications

• A four-year degree in Graphic Design, Visual Communications, or a related field (or equivalent experience)
• Proven work experience as a Brand Designer or similar role
• A strong portfolio showcasing creative and impactful brand design case studies
• Expertise in Illustrator, Photoshop, and InDesign applications and other relevant design tools
• Expertise in Sketch or Figma web design applications. InVision is a plus

FUEL Values

• Excellence: You strive for excellence and constantly seek out ways to improve.
• Empathy: You possess a desire to understand, be aware of, and be sensitive to the feelings, thoughts, and experiences of others.
• Curiosity: You have the desire to investigate, continuously learn, and explore new paths to progress.
• Proactivity: You take the initiative, anticipate, prepare, and respond to challenges.
• Positivity: You have a can-do spirit — a positive mindset — and complain constructively.
• Accountability: You are responsible for your words, your actions, and your results.