Senior Marketing Campaign Executive

As a Senior Marketing Campaign Executive at this global e-commerce leader in the wine industry, you will be responsible for overseeing the management of key campaigns developed in partnership with major Australian brands. You will lead projects from concept to completion, ensuring marketing efforts resonate well through both traditional and digital channels. Your role will also involve collaborating closely with creative teams, managing relationship-building with partners and stakeholders, and innovating new digital strategies to drive growth.

To succeed as a Senior Marketing Campaign Executive at this e-commerce leader, candidates should possess at least three years of marketing experience that includes exposure to both traditional and digital channels. A background in campaign management demonstrating measurable results, strong project management skills, and proficiency in platforms like Meta and Google Ads are crucial. Excellent communication abilities are essential, as is a proactive approach to problem-solving and creative collaboration.

At this notable e-commerce company, the work environment is vibrant and supportive, fostering creativity, collaboration, and continuous learning. You will find yourself in a hybrid structure that encourages flexibility while requiring three days a week at the office. Here, your ideas will thrive, and you'll have the opportunity to collaborate with passionate individuals who share a commitment to delivering unparalleled experiences in the wine industry.

This e-commerce leader invests significantly in professional development for its employees, especially for a Senior Marketing Campaign Executive. With comprehensive learning and development programs, including access to resources like LinkedIn Learning, you will have ample opportunities for growth. Moreover, the company actively encourages participation in innovative projects that challenge your marketing prowess and elevate your skills in digital strategies.

As a Senior Marketing Campaign Executive, you can expect a range of unique benefits including generous staff discounts on a luxurious selection of wines, birthday leave, and additional annual leave after five years of service. The organization also offers robust health and wellness benefits, including confidential counseling services and company-funded parental leave, ensuring a well-rounded support structure for every employee.

When answering this question, it is important to highlight specific campaigns you have managed, focusing on your contributions to strategy, execution, and the results achieved. Discuss the challenges faced and how you overcame them, demonstrating your project management capabilities and your knowledge in utilizing both traditional and digital marketing channels effectively.

Discuss your approach to fostering open communication and collaboration with creative teams. Highlight your experience in providing constructive feedback, supporting creative ideas while aligning with campaign goals, and how you encourage a collaborative environment to bring out the best in creative talent.

Emphasize your understanding of various metrics and KPIs that pertain to marketing campaigns. Discuss how you use analytical tools to gather and evaluate data on engagement, conversion rates, and ROI, and highlight your ability to adapt strategies based on these insights.

Prepare to share a specific case where you utilized digital marketing channels like social media, email, or online advertising to achieve predefined objectives. Discuss the planning, execution, and outcomes of that strategy, reflecting how it aligns with the company's goals and contributes to customer engagement.

Explain your commitment to staying current with industry trends. You can mention specific resources, such as industry blogs, webinars, podcasts, or training courses that you follow. Share how you incorporate newly acquired knowledge into your campaigns to ensure innovative approaches.

Highlight key metrics like conversion rates, customer feedback and engagement statistics, cost-per-acquisition (CPA), and return on investment (ROI). Discuss how you use these metrics to draw insights about your marketing tactics and adjust future campaign strategies accordingly for optimized performance.

Employ the STAR method (Situation, Task, Action, Result) to effectively communicate how you navigate challenges. Discuss previous experiences where you identified issues, formulated action plans, and how those actions led to better results, showcasing your problem-solving abilities.

You should stress the importance of building and maintaining strong relationships with partners. Cite examples of how you nurture these relationships and communicate the shared objectives, thus ensuring successful collaborations that enhance the effectiveness of your campaigns.

Illustrate the significance of consumer feedback in shaping your marketing strategies. Discuss how you gather and analyze customer insights to refine campaigns, enhance customer experiences, and deliver personalized content that resonates with target audiences.

Discuss your familiarity with both Meta and Google Ads platforms, emphasizing any hands-on experience you have gained. Talk about how you strategize ad setups, monitor performance, and make data-driven adjustments to maximize campaign effectiveness on these platforms.