Sr. Director, Product Management - MarTech and Digital Creative

About the Role

To fulfill the missions of our brands we need to tell their story. In today’s fast-paced, digital-first, crowded media landscape we will make sure each brand’s story is supported by rich, immersive, personalized content across all of our customer touchpoints. We have a vision to bring together customer data, communications, offers – coordinated by AI to drive customer loyalty and preference.

Our Global Technology Solutions (GTS) organization serves all of Gap Inc – Gap, Banana Republic, Old Navy and Athleta brands, building a platform to drive the more than $6B ecommerce business and $15B in total sales.

As the leader of product management for Marketing Technology (MarTech), Personalization, and Digital Content you will evolve and execute on this vision. You’ll have the opportunity to build the world’s best platform to orchestrate how all these key elements come together – across our sites, apps, email, push, SMS, postal engagement channels.

What You'll Do

Your goal will be to unleash our creative and storytelling capabilities by: 

• Selecting platforms and improving existing capabilities to ensure our identity resolution, customer golden record, customer data platform, digital asset management, content management, audience & journey management and channel integrations are effectively working together

• Ensuring brand designs are implementing a rapid, rich and flexible content management system to support their storytelling and commercial plans

• Building a personalization capacity to ensure that targeted and segmented content is reliably and efficiently published across customer touchpoints in support of compelling customer journeys

• Lead a multi-facetted product management team to evolve the MarTech and Digital creative capabilities to be world-class, team size 9-15

• Build effective working relationships with marketing and technology stakeholders; manage a complex roadmap and drive the product vision 

• Drive key metrics – Customer Lifetime Value (CLTV), engagement, conversion and quality 

• Drive rigorous, value-based prioritization of capabilities – this will be a complex, multi-year journey

• Refactor and rebuild our MarTech stack to be more streamlined, effective and efficient

• Build a content engine that supports brand needs to quickly and flexibly bring their brand identity and commercial plans to life, primarily by leveraging our Content Management System (CMS) – Amplience, and related systems

• Enrich our Photo Studio capabilities by integrating workflow, photo & meta-data management, AI imagery capabilities 

• Help select the correct vendor partners by identifying and prioritizing functional requirements

You’ll collaborate with our Marketing Shared Services organization, brand CRM teams, engineering, design, architecture, data science and program management leaders. You will play a leading role in bringing this vision to life. 

Who You Are

• A strong product management leader – with a proven track record of selecting, integrating and operationalizing a complex set of capabilities in pursuit of business value, managing the complex roadmap associated with such a journey

• You have excellent judgment in capability prioritization, partner & talent assessment, use case selection

• A track record of managing business transformation at scale, managing complex roadmaps and re-imagining what’s possible

• You use data to guide decisions and evaluate product outcomes – with a focus on product performance and return on investment

• A steward of talent and team-builder – who can coach, develop and retain strong product management talent, improving the quality and outcomes driven by your product management managers and individual contributors

• An effective leader in a matrixed environment – with the ability to build relationships at senior levels, tell compelling stories to build alignment on our vision and work effectively cross functionally

• You onboard and exemplify Gap Inc’s value to Center on the Customer – understanding and solving for customer needs, and seek out diverse opinions and perspectives

• You are comfortable driving software selection processes – RFPs, collaborating with sourcing and procurement – and most importantly, ensuring that any selected partners work effectively as part of our solution architecture

The ideal candidate is also an expert in marketing technology – with prior experience in many of our key solution components, specifically:

• Identity resolution – probabilistic and deterministic

• Customer data management & enrichment – a rich and impactful customer golden record

• Customer data platforms – serving marketers with easy and transparent audience evaluation and creation

• Promotion and offer management – personalized and easy to understand pricing and promotions

• Photo studio management – managing creative production, meta-data management throughout the content development lifecycle

• Digital asset management – a single repository for designers, marketers and production resources

• Content management systems – expertise with our headless CMS (Amplience) or a similar capability

• Journey management – evolving marketing storytelling to focus on relevancy and timeliness

• Owned and paid marketing – email, SMS, push, postal, social, search