Digital Marketing Curriculum Consultant (Remote/part-time contractor)

ABOUT GENERATION

At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors. We also conduct original research and share data insights on high priority global workforce transition topics to inform decision-making by workforce system stakeholders. Launched in 2015, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in-country affiliates. To date, the network has 100,000+ graduates and 11,000+ employers across 46 professions and 17 countries.  

When learners join Generation, 91% are unemployed, of which nearly half are long-term unemployed.  Three months after completing our program, graduates have an 78% job placement rate, rising to 88% within six months. Of our employed graduates, 68% are hired by repeat employers who have previously hired Generation graduates, and 89% are in jobs directly related to the profession for which we have trained them. Employed graduates immediately earn an average of 3-4X their previous earnings.  Two to five years after graduation, 77% of our alumni from upper-middle income countries continue to meet their daily financial needs and 63% can save for the future. To date, Generation’s global graduates have earned more than $1 billion in wages. Generation graduates typically have a secondary school background, 54% are female, 34% have dependents, and the majority identify with underrepresented communities in their country. 

DESCRIPTION:

We are seeking a Digital Marketing Curriculum Consultant to serve as a Subject Matter Expert for a new program that trains learners to enter Digital Marketing roles. This role is a great fit for a digital marketing professional with demonstrable skills and experience in both the theory and practice of digital marketing, and who is interested in contributing those skills to workforce development and curriculum design. The ideal candidate loves to learn and is interested in innovative training and design work for a growing global organization. 

Role Requirements:

·       Access to reliable Wi-Fi is a must

·       English language proficiency is a must

·       This role will be offered as a temporary position for approximately 10 weeks, averaging 10-12 hours of work  per week.

LOCATION:

This is a remote role. Individuals from all geographics are encouraged to apply. Preference will be given to applicants in Ghana/East Africa and South America.

TO BE SUCCESSFUL YOU'LL NEED:

Experience

- Work experience in the field of digital marketing, including but not limited to:

- Developing, managing, implementing, monitoring, and optimizing digital marketing campaigns across a variety of marketing channels, strategies, etc.

- Conducting customer, company, and product analyses

- Creating and maintaining email marketing campaigns

- Developing and monitoring content strategy, including the creation and distribution of engaging content

- Leading SEO and SEM efforts 

- Developing, managing, and monitoring social media campaigns across multiple platforms

- Maintaining knowledge of emerging digital marketing trends, technologies, practices, and strategies, including AI

Skills

- Strong skills in the following digital marketing tools, including but not limited to:

- Canva, Adobe, and/or other visual and graphic design tools

- Wordpress

- Mailchimp

- Google Analytics

- Various Google tools for SEO and SEM

- Meta platforms - Facebook and Instagram

- Additional social media platforms such as TikTok, LinkedIn, etc.

- Excellent teamwork, communication, and organizational skills

- Ability to work collaboratively and provide value on a large project with a high level of complexity and strict deadlines

- Self-motivated with the ability to track, prioritize, and follow up on multiple workstreams

- Strong analytical skills and comfortable working in a fast-paced environment

Mindsets

- Excitement for innovative workforce development programming that embraces a hands-on, practice-based approach

- Excitement to propel the curriculum team’s learning products, assets, and design into the future of the digital marketing industry

- Self-reflective and open to frequent feedback from the Generation team 

WHAT YOU'LL DO:

The Digital Marketing Curriculum Consultant will be a project-based member of Generation’s Global Curriculum & Instruction team, advising on the design and development of a fully online, “bootcamp”-style training program that teaches entry-level digital marketing skills. The Digital Marketing Curriculum Consultant will curate content, and review and validate curriculum materials for technical accuracy. 

Responsibilities

Global Program Design & Revisions (*subject to updates and modifications dependent on the candidate)

- As subject matter expert, support the validation, revision, and development of digital marketing curriculum materials under the guidance and review of the Global Curriculum and Instruction (C&I) Product Team

- Review existing + new curricular content in the digital marketing program, evaluating technical accuracy of C&I materials and advising the design team regarding revisions, updates, and improvements 

- Suggest new content topics and provide technical guidance to keep the program at the forefront of the digital marketing industry (ex: AI in digital marketing)

- Evaluate external curriculum assets (if applicable) for potential use in this program, and provide advice for their integration (customization, implementation, assessment) into the program

Generation is an equal opportunity employer and actively encourages applications from people of all backgrounds.