Head of Strategy, Media Planning & Insights

The Head of Strategy, Media Planning & Insights at Genius Sports is responsible for leading the development of integrated media planning strategies across digital and TV channels. This includes collaboration with cross-functional teams to deliver impactful campaign recommendations, leveraging data insights for campaign optimization, and maintaining strong client engagement through data-driven presentations and recommendations.

Candidates for the Head of Strategy, Media Planning & Insights position at Genius Sports should have a minimum of 5 years of experience in media planning and insights, particularly in digital and traditional TV. A proven track record in developing integrated media strategies and strong analytical skills in audience segmentation and campaign performance measurement are essential for success in this role.

In the role of Head of Strategy, Media Planning & Insights at Genius Sports, you will conduct thorough analysis and generate actionable insights from customer data, enabling tailored strategies that help clients achieve their objectives. Your insights, along with your ability to build strong client relationships, will foster long-term partnerships that drive mutual success.

The ideal candidate for the Head of Strategy, Media Planning & Insights role at Genius Sports should possess strong leadership and communication skills, with a proven ability to mentor cross-functional teams and deliver impactful presentations to clients. Leadership qualities such as fostering collaboration and driving performance will be essential to lead teams effectively.

The culture at Genius Sports is dynamic and collaborative, emphasizing innovation and flexibility. As the Head of Strategy, Media Planning & Insights, you will enjoy a forward-thinking work environment that encourages creative thinking and collaboration, providing numerous opportunities for personal and professional growth.

To develop an integrated media strategy for a new client at Genius Sports, I would begin with a comprehensive analysis of the client's objectives and target audience. Next, I would conduct competitive research and utilize demographic, psychographic, and behavioral data to create a tailored media mix that seamlessly combines digital and TV channels, ensuring optimal reach and engagement.

In my previous roles, I have successfully analyzed large consumer datasets to extract meaningful insights. I utilize these insights to inform media planning, optimize campaigns, and enhance targeting precision. By employing audience segmentation techniques and identifying trends, I ensure that our strategies are not only effective but also data-driven.

Client engagement is paramount in my strategies. I prioritize building strong relationships by regularly communicating insights and recommendations to clients. By serving as a trusted advisor and presenting data-driven strategies, I ensure clients are informed and confident in the media plans we execute together.

I measure the success of media campaigns using key performance indicators (KPIs) aligned with client goals, such as ROI, engagement rates, and audience reach. I also implement attribution models to evaluate the impact of different channels and optimize future campaigns based on performance data.

I stay updated on industry trends by regularly attending conferences, subscribing to relevant publications, and engaging in professional networks. I also conduct market analysis to monitor competitor strategies and emerging technologies, allowing me to provide forward-thinking recommendations to clients.

When client objectives change during a campaign, I adopt a flexible approach. I reassess the existing strategy and adjust the media plan accordingly to ensure alignment with the new goals. Open communication with the client is vital, allowing us to collaborate on adjustments that optimize campaign outcomes.

In a recent campaign, I leveraged advanced audience segmentation to target a specific demographic. By integrating both digital and TV strategies, I achieved a 30% increase in engagement compared to previous campaigns. This success was rooted in thorough analysis and collaboration with the client to refine objectives throughout.

I utilize a variety of media planning and analytics tools, including DSPs for campaign management, data visualization platforms for performance tracking, and third-party insights platforms like Statista for enhancing data analysis. These tools are essential for crafting data-driven strategies.

I foster collaboration within cross-functional teams by encouraging open communication and establishing regular check-ins to discuss project progress. Creating a team environment where everyone's expertise is valued and recognizing contributions helps build a strong, cohesive group that works effectively together.

What excites me most about this role at Genius Sports is the opportunity to lead innovation in media planning within the sports industry. Working with cutting-edge technology to optimize client strategies and engage passionate sports fans aligns perfectly with my background and interests, making this an inspiring opportunity.