Director of Marketing

About the job

Our Story

Parker's mission is to increase the number of financially independent people. We aim to achieve this by creating tools that allow independent business owners to scale their operations profitably. Our first product combines a virtual credit card system with dynamic spending limits, coupled with software tools designed to help merchants grow and maximize their profitability.

We are growing rapidly—over the past two years, we've processed over $500M in spend on our platform. To support this demand, we're looking to expand our team quickly. Our investors include Solomon Hykes (founder of Docker), Paul Buchheit (founder of Gmail), Paul Graham (founder of Y Combinator), Robert Leshner (founder of compound.finance), among others. We've raised over $40M from top-tier fintech investors.

The Role

We are in search of Director of Marketing to spearhead Parker's marketing initiatives. This role combines strategic planning and hands-on execution, geared towards filling strategic gaps, identifying and increasing our pipeline of qualified leads, and working synergistically with the wider team, including partnerships and sales, to establish, streamline, and scale our objectives. Emphasizing a balance of experimental tactics and data-driven methodologies, this role is an opportunity to drive significant impact across the organization in early stages. The ideal candidate will be a B2B subject-matter expert with an e-commerce or fin-tech background, ready to propel Parker's progress forward in a dynamic and analytical way.

This is a full-time, hybrid position based out of our headquarters office in New York, New York, reporting into our Co-Founder. This role will be compensated competitively with a salary range of $135,000-$175,000 and start-up equity, evaluated by relevant work experience.

We are keen to connect with like-minded individuals passionate to build something and driven to create. If this sounds like you, we encourage you to apply and will be in touch if it is a mutual fit.

What You’ll Do

• Identify and bridge marketing gaps by developing and executing on succinct strategies, fostering cross-functional collaborations with partnerships and sales teams for cohesion.
• Develop strategies to increase our pipeline of qualified leads, continuously refining and evolving the definition of a 'qualified lead'.
• Embrace experimental strategies with a hacker's mindset and data-driven approach.
• Manage partnerships and social strategies with a trend-forward mindset.
• Coordinate and manage agencies and third parties in a structured and accountable way.
• Identify and establish motivating Key Performance Indicators (KPIs), defining structure and success for the broader team.
• Execute on high-level decision making with a sales-oriented mindset, backed by a deep understanding of the B2B e-commerce and fintech industries.
• Collaborate with various stakeholders, including leadership and consultants, and team expansion.
• Participate, initiate and spearhead special projects to drive above efforts forward.

What You’ll Bring

• High technical aptitude, exceptional attention to detail, and excellent interpersonal and leadership skills.
• Strong network in e-commerce industry; familiar with industry-related strategies and expert on market trends.
• B2B experience, particularly in e-commerce (preferred) or fin-tech.
• Budget management and proven experience delivering robust ROI initiatives.
• Proven experience with partnerships and sales.
• Proficiency with project management platforms (Notion), Figma, HubSpot, paid campaigns, tracking and BI tools (SQL, Heap, Metabase).
• Clear and thoughtful communicator, ability to articulate ideas and contribute to difficult decision-making processes.
• Eagerness to work in a fast-paced environment, continually growing and mastering the craft.
• Problem-solver with a strong interest in learning about new technologies and devising solutions for unresolved issues.
• Unparalleled attention to detail, ensuring top-quality work and cohesion in all aspects of the role.

What You’ll Get

• Competitive compensation as it relates to salary and start-up equity.
• Premiere healthcare benefits — medical, vision, dental.
• 401(k) retirement program.
• Partake and contribute to end to end experience of business cycle, working alongside co-CEOs with strong insight into e-commerce ecosystem.
• Experience a best-in-class opportunity to shape team structure and organizational success while building something from the ground up.

Parker is an Equal Opportunity Employer. We do not discriminate in employment based on race, religion, sexual orientation, national origin, political affiliation, disability, age, marital status, medical history, parental status or genetic information.