Senior Paid Media Specialist - META

Giddy is a dynamic and rapidly growing e-commerce company dedicated to providing innovative solutions in the sexual health and wellness space. Our flagship product is an ED device called Eddie, which is an FDA Registered Class II medical device. We have three website properties and are currently building the world's first AI search engine for sexual health and wellness information.

Giddy is searching for a Senior Digital Media Buyer to join our growing team who has 4+ years digital media buying + ad serving experience, particularly with Meta (Facebook and Instagram advertising).

Local candidates only, please. We are an on-site work environment.

OVERVIEW 

Execute display and native media buys in an independent and fast-paced environment through Meta. The ideal candidate will have end-to-end experience launching, running and analyzing digital media campaigns on social media.

KEY ROLE RESPONSIBILITIES

• Meet with internal teams to review and finalize marketing goals, strategies and media objectives for Giddy properties

• Monitor search campaign spending by platform to ensure that spend is on pace to meet KPIs. Identify any problems or anomalies within campaigns relative to goals or spend and make necessary optimizations

• Manage broader relationships and participate in stakeholder meetings/discussions

• Assist other departments to help implement new strategies, build concept proposals, and develop new verticals

• Compile platform data for reporting using various internal and web-based (UI) tools

• Prepare for tracking and monitoring KPIs

• Seek updates and remain current on all ad platform rules, regulations and best practices to keep platforms and campaigns up to current standards

• Schedule and organize deep dive media analyses to audit all campaigns, identify problems, opportunities. Prepare and communicate recommendations and action items to internal teams

FISCAL RESPONSIBILITIES

• Ensure that media budgets and vendor placements are accurate, eliminating negative budget ramifications

• Ensure all fees, margins, costs, and digital spend is accurately tracked and attributed  internally, and within the platform UI

EXPERIENCE AND SKILLS

• Bachelor’s Degree in Marketing, Advertising, or related field

• 3+ years’ experience in media buying 

• 3+ years’ experience in Facebook, Twitter, LinkedIn ads managers

• Experience in managing multiple projects and deadlines

• Experience in fast paced environment meeting strict deadlines

• Experience with troubleshooting and analysis

• Experience with advertising in the health industry

• Experience working with 1M+ monthly budgets (necessary)

• Ability to execute campaigns accurately and on time with high levels of accountability

• Ability to work independently across multiple projects

• Strong analytical skills with the ability to interpret, report, and optimize strategy based on metrics

• Experience with Google Analytics including ad trafficking, reporting, and pixel strategy

• Excellent organizational and process skills with impeccable attention to detail

• Ability to communicate, present, and collaborate effectively in-person, via email, and through remote video conferencing

MANDATORY TECHNICAL KNOWLEDGE

• Proficiency in Meta Advertising and relevant platforms

• Google Analytics, DCM, Google Ad Certifications or Experience 

• Proficiency in Microsoft Office

• Expert Knowledge of Microsoft Excel

• Proficiency in Google Analytics and Qlik

BENEFITS 

• Insurance Coverage by Blue Cross Blue Shield

• Free Dental and Vision Insurance

• PTO
  

The salary range for this role is $70,000-$90,000. Pay is dependent upon several factors including but not limited to: experience, training, and  transferable skills. 

Giddy is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.