AVP Marketing Strategist, IMO Channel (Financial Planners, Marketers, Principles)

The AVP Marketing Strategist at Global Atlantic Financial Group is responsible for developing and executing marketing strategies focused on our Independent Channel Annuity Sales. This includes creating sales campaigns, building brand awareness, fostering collaboration with sales leadership, managing project execution, and utilizing data analytics to optimize marketing efforts, ultimately impacting revenue objectives.

Candidates for the AVP Marketing Strategist position at Global Atlantic should possess a bachelor’s degree in marketing, communications, or a related field and have a minimum of 5 years of experience in sales and marketing, preferably with annuity products. Strong communication skills, problem-solving abilities, and a collaborative mindset are also essential.

The AVP Marketing Strategist plays a pivotal role in lead generation by designing and executing effective marketing campaigns that not only raise awareness of products but also engage potential clients. By partnering with sales leaders and leveraging data insights, they create strategies that resonate with target audiences and ultimately drive sales growth.

While some flexibility exists, candidates for the AVP Marketing Strategist role should expect a hybrid work environment, generally requiring in-office presence most of the week. This setup supports collaboration and engagement with the wider team, which is vital for success in this position.

Global Atlantic fosters a supportive and inclusive culture focused on teamwork, innovation, and accountability. As an AVP Marketing Strategist, you will be part of an environment that values collaboration and strives to create a diverse workplace where every voice matters, enhancing both employee satisfaction and performance.

In preparing to answer this question, think about specific campaigns you have managed, the objectives you set, and the results you achieved. Highlight your familiarity with financial products, how you tailored strategies for different audiences, and any metrics that demonstrate your effectiveness.

Discuss the key performance indicators you typically evaluate, such as lead conversion rates, engagement metrics, and ROI. Provide examples of how you’ve used analytics to inform future marketing decisions and optimize ongoing campaigns.

Share specific communication strategies and tools you employ to break down complex concepts. Discuss the importance of using straightforward language, visuals, or storytelling techniques that resonate with the target audience while maintaining accuracy.

When answering this question, provide a detailed example outlining the project, your role in it, and how teamwork was instrumental in reaching the objective. Emphasize how you navigated challenges and leveraged each person’s strengths to drive results.

Talk about the resources you regularly consult - blogs, industry publications, social media, webinars, or networking events. Share any specific insights you've applied from your learnings to enhance your marketing strategies.

Emphasize how you utilize data to identify trends, understand customer behavior, and make informed decisions. Provide examples of how data analytics has enabled you to fine-tune campaigns for better outcomes.

Highlight your familiarity with setting, managing, and optimizing marketing budgets. Provide examples of how you've maximized ROI while adhering to budget constraints and achieving campaign goals.

Provide a thorough narrative of a specific project, focusing on your strategic vision, the execution steps you took, and the outcomes achieved. Highlight challenges you faced and how you overcame them to drive success.

Discuss your time management and organizational strategies for prioritizing tasks. Mention tools or methods you use, such as project management software or prioritization frameworks, that help keep you on track.

Share your approach to fostering relationships based on trust, communication, and collaboration. Provide examples of successful partnerships you've developed that led to mutual benefits and improved outcomes for sales efforts.