Individual Markets Communications Strategist

The Individual Markets Communications Strategist at Global Atlantic is responsible for developing and executing impactful communication strategies. Key responsibilities include creating communications plans, drafting messaging, managing stakeholder communication, and tracking effectiveness through metrics. The strategist will also support internal communications and engagement initiatives, ensuring a cohesive strategy across various platforms.

To be considered for the Individual Markets Communications Strategist role at Global Atlantic, candidates should possess a BS/BA in Communications, Journalism, Marketing, or a similar field. Additionally, at least 7 years of relevant experience and strong skills in strategic communication and project management are crucial. Candidates should also demonstrate creativity, attention to detail, and proficiency in business writing.

The Individual Markets Communications Strategist at Global Atlantic plays a vital role in enhancing employee engagement by developing targeted communication plans and materials that address the specific needs of various employee groups. By creating engaging content and utilizing effective communication channels, the strategist helps foster a positive work environment and encourages open dialogue within the organization.

Essential skills for the Individual Markets Communications Strategist include strong project management abilities, creativity, proficient writing skills, and the capacity to collaborate across teams. Additionally, being able to analyze metrics and adapt communication strategies accordingly is vital for ensuring that messaging aligns with business objectives and resonates with the intended audiences.

Global Atlantic prides itself on fostering a company culture that emphasizes integrity, teamwork, and inclusivity. As an Individual Markets Communications Strategist, you will experience a supportive work environment where innovation and employee well-being are prioritized. The firm values diversity and provides opportunities for professional development, enhancing both personal and career growth.

In your response, highlight specific examples from your previous roles where you successfully developed communication plans. Discuss the strategies used, the audiences targeted, and any measurable outcomes that demonstrate your effectiveness in achieving communication goals.

Share your method for assessing project priorities, leveraging tools or techniques you use for time management. Providing a real-life example where you effectively balanced competing deadlines can illustrate your capability.

Discuss your understanding of various communication channels such as email, intranet, or team collaboration tools. Explain why you prefer certain channels and how they align with employee engagement initiatives.

Choose an example that showcases your problem-solving skills and creativity. Discuss the challenges faced, the strategies you employed to tackle them, and the positive results achieved following your approach.

Explain the metrics you track to gauge communication success, such as engagement rates or employee feedback. Include specific tools or methods you've used to gather this data and how you apply it to improve future strategies.

Elaborate on your collaboration experiences with cross-functional teams and how you ensure that everyone's input is valued. Discuss how you believe teamwork enhances the quality of communication initiatives.

Discuss the resources you use to stay informed—like industry publications, webinars, or professional networks—and how you apply emerging trends to your communication strategies at work.

Select an example that illustrates your adaptability in messaging. Discuss how you tailored content for different audience segments and what feedback or results validated your approach.

Describe your process for receiving and integrating feedback. Emphasize your openness to constructive criticism and how it can lead to improved communication outcomes.

This is your opportunity to align your goals with Global Atlantic's mission and values. Share your knowledge about the company and how the role aligns with your career aspirations, especially in fostering client relationships and contributing to inclusive employee engagement.