Global Paid Media Manager (Remote)

Austin or Remote US

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

What you'll do

Cloudflare is looking for a global paid media leader who has a proven track record of driving strategy, planning, executing, and scaling paid media programs for high-growth software companies driving a measurable impact on pipeline creation and closed-won revenue. 

Global Paid Media Manager

Cloudflare is seeking an experienced and results-driven Global Paid Media Manager to join our marketing team. In this role you will be responsible for planning, executing, and optimizing paid social and programmatic display campaigns to drive brand awareness, generate leads, and support pipeline creation and revenue growth. 

This role will be responsible for the strategy and execution of ideal-customer profile (ICP) and account-based marketing (ABM) paid social and programmatic display programs focused on driving pipeline from both our mid-market and enterprise market segments. You will collaborate with your international counterparts and cross-functional campaign and field marketing teams to deliver an industry-leading performance-oriented B2B paid media program.  

The ideal candidate will have a track record of measurable growth using paid media to meet pipeline targets through tactical implementation, strategic know-how and data-driven analysis. This role will work closely with marketing ops and data teams to ensure campaigns are appropriately, measured, executed, and drive results based on funnel metrics, including leads, pipeline, opportunities and closed-won revenue.

Responsibilities:

• Responsible for paid social and display performance globally, functioning as the expert and lead on execution and optimization for Cloudflare’s enterprise campaigns
• Responsible for media planning across all campaign types globally
• Manage the marketing deliverable cycle including initial planning, project brief creation, campaign implementation, ongoing monitoring, optimization, analysis and reporting with internal stakeholders
• Manage day-to-day tactic execution of all campaign activities including campaign builds, budgeting, ad copy optimizations, audiences, testing, tracking, and reporting
• Partner with the program leads to deliver against specific goals for each segment/campaign
• Own the global approach to audience segmentation, targeting and creation of best-practices
• Track and analyze paid spend levels, budgets, and campaign ROI making recommendations to budget owners to make adjustments 
• Own the ad creation process, delivering updates globally and creating an innovative approach to ad creative that helps improve performance; regularly update ad creative across display and social campaigns and analyze the performance of existing creative
• Work closely with the CRO manager to optimize paid media campaign landing pages
• Actively own the overall paid social and display budgets, managing against goals and pacing
• Act as the main point of contact for paid social and display efforts for internal teams any vendor partners (ie LinkedIn Marketing Solutions, Facebook, etc)
• Spearhead collaboration, facilitate discussions, planning, and project management of all media initiatives with the global campaigns team including ad design, landing pages, etc
• Manage and monitor the delivery of leads / opps / revenue on a daily basis and ensure the ongoing execution and optimization of all campaigns
• Define and manage custom segmentation such ICP criteria and account-based list syncing from our ABM platform to multiple 
• Work internally with marketing ops team to ensure campaigns are connected to our CRM (lead forms) and that leads are being routed appropriately

Required Skills & Experience

• Minimum 6 years working with performance marketing paid media channels, with a heavy focus on paid social and display in a sales-led or product-led SaaS B2B organization. 
• Deep experience using the Linkedin Ads platform across multiple campaign types including lead and conversion focused ads across multiple ad types and formats
• Experience working with ABM platforms 6sense, Demandbase, and/or Metadata a must
• Experience with paid social channels using B2B paid social targeting options (such as 1st and 3rd-party CRM data) such as Facebook, Reddit, Twitter, Quora, and StackOverflow a must
• Experience working with programmatic & display vendors such as StackAdapt, Display & Video 360 and/or The Trade Desk a strong plus
• Deep understanding of the mechanics of paid media targeting in a B2B environment including 1st and 3rd-party data, intent data and account lists to drive targeting
• Experience developing presentation decks to present marketing strategy and performance reviews to internal and external teams.
• Excellent autonomy to drive planning, project management and prioritization with great attention to detail, time management and organizational skills
• Experience working within a larger growth and demand generation team across numerous internal and external stakeholders
• Strong analytical skills to analyze program effectiveness and RO
• Positive and flexible attitude for working in a fast-paced environment and being able to build strong relationships across various departments and functions. 
• Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teams

What Makes Us Special

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $139,000 - $169,000
• For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $142,000 - $174,000
• For Bay Area-based hires: Estimated annual salary of $149,000 - $183,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.