Sr. Manager of Paid Media

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.

• Manage daily sales targets and agency team.
• Act as the main point of contact between agency and internal teams on business changes and pivots.

• Monitor campaign performance metrics and KPIs to identify trends, insights, and optimization opportunities, and provide strategic recommendations for improvement.

• Work with the marketing brand team to develop paid media support for brand initiatives.

• Keep track of all content deliverables and marketing calendar.
• Collaborate with agency and internal teams to create product focuses driving paid media campaigns.

• Manage relationships with advertising platforms, technology partners, and vendors to stay abreast of new features, tools, and opportunities.

• Collaborate with the site team on link building and A/B testing strategies.
• Ensure all of our live products are in stock and communicate product swaps.
• Collaborate closely with cross-functional teams to ensure alignment and integration of paid media campaigns with overall marketing strategies.

• Stay up-to-date with industry trends, best practices, and new developments in paid media to maintain a competitive edge and drive innovation.

• Create and report weekly/monthly and quarterly paid media performance.
• Manage deadlines and report risks to key stakeholders.

• You should have a proven track record of success in a Paid Media manager(or in a similar role).

• Previous experience working in fashion/apparel, or within a similarly regulated industry.

• Strong project management and attention to detail abilities, along with a collaborative and supportive approach to team management and development, are essential.

• Substantial experience in paid media management, with a proven track record of driving results and achieving business objectives.

• Expertise in digital advertising platforms such as Google, Meta, TikTok and affiliate digital marketing, with advanced proficiency in campaign setup, optimization, and tracking.

Please note that this role requires to be onsite four days a week.

At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.

WE ARE B CORP CERTIFIED!

As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.