Senior Product Marketing Manager

GoTo Senior Product Marketing ManagerWhere You’ll WorkRemote-centric. Preferably Eastern or Central Time Zone; United StatesIf you are interested in applying for this job, please make sure you meet the following requirements as listed below.Marketing at GoToAt GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.Your Day to DayAs a Senior Product Marketing Manager, you would be working on:MSP Market and Buyer Understanding:You Will Develop, Grow And Own GoTo’s Understanding Of MSP Buyer Personas, Their Decision-making Processes, Pain Points, And Opportunities To Support Cross Functional Teams.Go-to-market StrategyYou will be the subject matter expert at the crossroads of MSP market, buyer, and product knowledge to support the development and refinement of ongoing go-to-market tactics targeting MSPs.Product Positioning and Messaging:BenefitsYou will develop compelling product positioning and value propositions that clearly articulate the benefits of the product for the MSP market.Marketing Assets and Content:You will create and update content to highlight the capabilities and value of GoTo Resolve through datasheets, blog posts, overview documents, videos, and comparison guides to promote and accelerate the growth of the solutions.What We’re Looking ForAs a Senior Product Marketing Manager, your background will look like:5+ years of work experience, including 2-3 years in Product Marketing at a SaaS technology company selling to MSPs.Experienced across B2B marketing to MSPs with a focus on message development and go-to-market strategy.Excellent messaging and positioning skills at both business and technical levels (working with technical subject matter experts).Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging.Annual Base Salary Range:$101,000.00 - $167,000.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.#J-18808-Ljbffr