Product Marketing Lead II

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Regional Product Marketing (PMM) team's purpose is to deliver tangible value to our customers through well-designed, discoverable products that solve pain points and smoothen friction in their daily experiences. We do this by having an understanding of our customer and their needs, defining meaningful and unique value propositions that can be brought to life through product and comms, and by ensuring our users' voice is well-represented at every step of the product development and go-to-market journey. Our team works hand in hand with Product, Design, Marketing and Operations teams across Grab's 8 markets, focusing on the areas that matters most to our customers (consumers, drivers, merchants, agents and partners.)

Get to Know the Role

You will report to the Senior PMM Leader, Mobility & Trust in a hybrid work arrangement, and be part of the Mobility PMM sub-team in charge of the value propositions and user journey for transport, as well as the advocate for our users and their experience. You will learn what motivates them, and you will feed these insights into product development to ensure we develop world class products that meet the needs of our consumers. You will also take these products to market, ensuring they reach the right audience with the right message, at the right time.

The Critical Tasks You Will Perform

• Develop product value proposition and messaging rooted in insights, data and a splash of creativity
• Lead or input into ongoing customer research and use insights to guide product and business teams on challenges and new opportunities.
• Input into the user-journey: how the product works, the user experience, and what could go wrong. Identify ways to drive discovery, manage expectations, mitigate a poor experience, educate or upsell depending on the need.
• Manage go-to-market for new features and products. This includes product launch in partnership with multiple teams and driving product adoption among customers
• Measure product funnel and marketing success to recommend iterations and improvements (to both product and comms) to drive further adoption
• Build close relationships with our teams including product managers, product designers, regional marketing (performance, brand, PR), country marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products

What Essential Skills You Will Need

• At least 8 years of experience in marketing with solid fundamentals (huge plus if you have a combination of product/ brand marketing and comms planning experience)
• Led a (multi market/ channel) campaign that delivered results
• Initiated a piece of research that shifted/ redefined a strategy
• Streamlined and delineated a brand's sub-brands or offerings
• Influenced an idea to solve a problem beyond marketing comms
• Given your creative teams an inspiring and meaty brief that led to a piece of work you are proud of
• Created communications plans and frameworks to guide marketing
• Rolled up your sleeves to dig through data or drive execution

What will help set you apart and set you up for success in the role:

• Storytelling and Creativity: being able to turn a functional product benefit into one that connects with our users.
• Strong x-functional collaboration and influence: aka your ability to get things done (while advocating for your end-user).
• Sound understanding of the intersection of business-needs and user-needs

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.