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Director, Paid Acquisition

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Grammarly is seeking a Director of Paid Acquisition to lead and optimize their paid marketing efforts, focusing on user growth for their self-serve products, while fostering team development in a hybrid working environment.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: This role involves leading a team of channel managers, managing substantial marketing budgets, monitoring campaign performance, collaborating with internal teams, and evolving MarTech solutions for efficiency.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Candidates should possess advanced data analysis skills, strong understanding of ROI and various marketing metrics, as well as experience across multiple paid marketing channels.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Ideal candidates will be strategic thinkers with a strong business acumen, have a robust understanding of marketing fundamentals, and embody the values of being ethical, adaptable, gritty, empathetic, and remarkable.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This position is hybrid with a primary location in San Francisco, allowing flexible work arrangements.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $242000 - $336000 / Annually



Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of theFortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The opportunity 

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 professional teams every day. From instantly creating a first draft to perfecting every message, Grammarly’s product offerings help people at 96% of the Fortune 500 get their point across—and get results. Grammarly has been profitable for over a decade because we’ve stayed true to our values and built an enterprise-grade product that’s secure, reliable, and helps people do their best work—without selling their data. We’re proud to be one of Inc.’s best workplaces, a Glassdoor Best Place to Work, one of TIME’s 100 Most Influential Companies, and one of Fast Company’s Most Innovative Companies in AI.

To achieve our ambitious goals, we’re looking for a Director of Paid Acquisition to join our Acquisition Marketing team. This role will be pivotal in leading many of Grammarly's paid marketing efforts to acquire new users for our self-serve products. This task directly impacts our ambitious user growth and revenue goals. This role involves developing a comprehensive strategy, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. The Director will manage a team of channel managers across various platforms, including paid search, display/programmatic, Meta, LinkedIn, YouTube, affiliates, sponsored content, and other testing channels. 

As Director of Paid Acquisition, you will balance growth targets and efficiency across existing and emerging channels. In this role, you will:

  • Lead, mentor, and inspire a team of paid acquisition marketers, providing guidance, support, and professional development opportunities to ensure the team's success.
  • Effectively manage and optimize substantial marketing budgets, allocating budgets across channels, markets, and campaigns to achieve maximum ROI and meet acquisition targets.
  • Continuously monitor campaign performance, conduct in-depth analysis, and leverage insights to refine strategies, identify opportunities for improvement, and drive optimization.
  • Collaborate closely with internal teams, including creative, analytics, and product marketing, to ensure alignment of our ad initiatives with overall business objectives and messaging.
  • Evolve our MarTech stack and automation solutions to drive maximum efficiency and impact across the team. Examples include dynamic/granular LTV bidding, multi-touch attribution, MMMs, and DV360/CM360 implementation.
  • Stay current on industry trends, emerging technologies, and best practices in paid acquisition marketing, leveraging new opportunities and technologies to evolve our acquisition machine.

Qualifications

  • Is performance and results orientated - you lean into being objective and measuring performance.
  • Is a strategic thinker - you ideate, asses, and create the future, considering many factors despite high degrees of uncertainty.
  • Is data-minded - you have advanced data analysis skills, a strong understanding of web tracking principles, and basic attribution chops.
  • Has strong business acumen— you understand fundamental business concepts, such as ROI, payback period, LTV, risk mitigation/hedging, and contingency planning.
  • Is experienced with paid marketing channel management—you can plan/execute/optimize campaigns across at least five different platforms.
  • Understands marketing analytics—you understand CPA, ROI, LTV, and payback periods and are fluent in how different metrics affect each other.
  • Values marketing testing— Specifically, you can devise a sound experiment to obtain learning with incomplete data.
  • Demonstrates strong marketing fundamentals across all key disciplines—you have a hefty understanding of how Brand, Product, Lifecycle, Content, and Performance Marketing all work together toward common goals.
  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options
  • 401(k) and RRSP matching 
  • Paid parental leave
  • 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
  • Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
  • Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

Zone 1: $242,000 – $336,000/year (USD)

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

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CEO of Grammarly
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Rahul Roy-Chowdhury
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Average salary estimate

$289000 / YEARLY (est.)
min
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$242000K
$336000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Paid Acquisition, Grammarly

Grammarly is on the lookout for a talented Director of Paid Acquisition to join their dynamic team in San Francisco! In this role, you'll lead the charge to elevate Grammarly's paid marketing efforts, driving user growth for our self-serve products. If you're someone who thrives in a hybrid working environment and enjoys mentoring a team, this is the perfect opportunity for you! Your day-to-day will involve managing a diverse team of channel managers, overseeing impressive marketing budgets, and continuously monitoring campaign performance to unlock new potential. With your strong understanding of ROI and various marketing metrics, you’ll be the driving force behind data-driven decisions. You'll collaborate closely with internal teams, ensuring all ad initiatives align with our overarching business goals while evolving our MarTech solutions for increased efficiency. It's not just about the numbers, though; we're looking for strategic thinkers who embody our EAGER values—being ethical, adaptable, gritty, empathetic, and remarkable. Get ready to flex your creativity as you bring fresh ideas into play, always staying current with industry trends and emerging technologies. At Grammarly, your work will directly impact our ambitious goals, so if you're excited about making a real difference while helping us spread the joy of clear communication, come join us and be part of something remarkable!

Frequently Asked Questions (FAQs) for Director, Paid Acquisition Role at Grammarly
What are the primary responsibilities of the Director of Paid Acquisition at Grammarly?

As the Director of Paid Acquisition at Grammarly, your key responsibilities include leading and inspiring a team of paid acquisition marketers, managing substantial marketing budgets, and optimizing campaigns across various channels. You will also be expected to analyze campaign performance to drive continual improvement, collaborate with internal teams for cohesive messaging, and evolve the MarTech stack to enhance efficiency.

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What qualifications are important for the Director of Paid Acquisition role at Grammarly?

Ideal candidates for the Director of Paid Acquisition position at Grammarly should possess advanced data analysis skills, have a robust understanding of marketing fundamentals, and demonstrate experience across multiple paid marketing channels. Additionally, strong business acumen and a strategic mindset are essential to effectively manage budgets and optimize campaigns for maximum ROI.

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How does Grammarly define team success for the Director of Paid Acquisition?

Success in the Director of Paid Acquisition role at Grammarly is defined through effective team leadership, achieving user growth targets, and delivering a high return on investment through optimized marketing strategies. You'll play a critical role in mentoring your team, ensuring alignment with business goals, and fostering a culture of innovation and collaboration.

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What is the work environment like for the Director of Paid Acquisition at Grammarly?

The Director of Paid Acquisition position at Grammarly offers a hybrid work environment, providing flexibility in how you collaborate with your team. This model ensures that you can benefit from focused productivity while also enjoying the collaborative aspects of in-person teamwork, helping to foster innovation and trust among colleagues.

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What are the compensation and benefits for the Director of Paid Acquisition at Grammarly?

Grammarly offers competitive compensation for the Director of Paid Acquisition role, with salaries ranging from $242,000 to $336,000 annually, depending on experience and location. Additionally, team members receive comprehensive benefits, including excellent health care, 401(k) matching, generous paid time off, and professional development opportunities to support career growth.

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Common Interview Questions for Director, Paid Acquisition
Can you describe your experience with paid marketing channel management?

When answering this question, highlight specific platforms you have managed campaigns on, such as Google Ads, Facebook Ads, or LinkedIn. Share metrics that demonstrate your success, such as ROI or user growth, and discuss any innovative strategies you employed to optimize those channels.

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How do you approach budget management for paid acquisition campaigns?

Detail your process for allocating and optimizing budgets across channels. Discuss your experience with data analysis to make informed decisions and how you assess performance metrics to adjust budgets accordingly to maximize ROI.

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What strategies do you implement to evaluate campaign performance?

Explain your method for monitoring and analyzing campaign data, including any tools you utilize, such as Google Analytics. Highlight how you turn data insights into actionable strategies for campaign refinement.

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How have you successfully led a marketing team in the past?

Provide examples of your leadership style and how you’ve motivated team members toward common goals. Discuss any mentorship or professional development initiatives you’ve implemented to foster growth and a positive team culture.

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What is your understanding of LTV and its impact on marketing strategies?

Discuss how lifetime value (LTV) factors into customer acquisition and marketing strategy decisions. Give examples of how you’ve utilized LTV calculations to guide your campaign choices and budget allocations.

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What emerging trends in paid acquisition marketing are you excited about?

Share your insights on current industry trends, such as AI-driven marketing or new ad tech platforms. Explain how you plan to leverage these trends in your strategies at Grammarly to stay ahead of the competition.

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Can you discuss a time when you faced a challenge in your paid acquisition efforts?

Provide a specific example of a challenge you encountered, how you approached it, and what the outcome was. This should showcase your problem-solving skills and ability to adapt to changing circumstances.

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How do you prioritize and balance multiple paid acquisition channels?

Discuss your approach to evaluating performance metrics across various channels and how you determine which channels to prioritize based on potential ROI and strategic goals.

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Why do you want to work for Grammarly as the Director of Paid Acquisition?

Express your enthusiasm for Grammarly’s mission and values, and how they align with your professional goals. Discuss the exciting potential you see in the role and how you plan to contribute to Grammarly's ongoing success.

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How do you ensure alignment between marketing initiatives and overall business objectives?

Talk about your collaborative approach with other departments, such as creative and product marketing, to ensure that all campaigns reflect the company's core objectives and messaging effectively.

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Grammarly is a Ukraine-founded cloud-based writing tool that provides grammar and spell checking, plagiarism detection services, and more. The company was launched in 2009 and is available accross multiple platforms as a standalone application.

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Full-time, hybrid
DATE POSTED
December 22, 2024

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