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Director, Paid Acquisition

Grammarly is the world’s leading AI writing assistance company looking for a Director of Paid Acquisition to drive user acquisition and revenue growth through comprehensive marketing strategies.

Skills

  • Advanced data analysis skills
  • Understanding of web tracking principles
  • Experience with paid marketing channel management
  • Strong business acumen
  • Marketing fundamentals knowledge

Responsibilities

  • Lead and mentor a team of paid acquisition marketers
  • Manage and optimize substantial marketing budgets
  • Monitor campaign performance and drive optimization
  • Collaborate with internal teams for alignment
  • Evolve MarTech stack for efficiency

Education

  • Bachelor's degree in Marketing, Business, or related field

Benefits

  • Excellent health care
  • Disability and life insurance options
  • 401(k) matching
  • Paid parental leave
  • Generous paid time off policy
To read the complete job description, please click on the ‘Apply’ button
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CEO of Grammarly
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Rahul Roy-Chowdhury
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Average salary estimate

$289000 / YEARLY (est.)
min
max
$242000K
$336000K

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What You Should Know About Director, Paid Acquisition, Grammarly

Grammarly is on the lookout for a talented Director of Paid Acquisition to join our dynamic Acquisition Marketing team in San Francisco. As the world’s leading AI writing assistant, we rely on innovative marketing strategies to attract millions of new users across our self-serve products. In this hybrid role, you'll have the best of both worlds—time for focused work as well as opportunities to collaborate in person with your amazing team. You will lead a team of channel managers and develop comprehensive strategies while managing substantial marketing budgets to achieve maximum ROI. You'll continuously monitor campaign performance and collaborate closely with creative and analytics teams to ensure our ad initiatives align with our business goals. Plus, we value your insights, encouraging you to stay updated on industry trends and emerging technologies. If you're passionate about performance marketing and making a measurable impact, we would love to see how you can help us achieve our ambitious user growth and revenue goals here at Grammarly!

Frequently Asked Questions (FAQs) for Director, Paid Acquisition Role at Grammarly
What are the responsibilities of a Director of Paid Acquisition at Grammarly?

The Director of Paid Acquisition at Grammarly is responsible for leading a team to implement effective paid marketing strategies aimed at user acquisition. This includes managing and optimizing marketing budgets across various channels, continuously monitoring campaign performance, conducting in-depth analyses, and collaborating with internal teams to align strategies with business objectives.

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What qualifications are required for the Director of Paid Acquisition position at Grammarly?

Candidates for the Director of Paid Acquisition role at Grammarly should possess advanced data analysis skills, a strong understanding of web tracking principles, and demonstrated experience in managing paid marketing campaigns across multiple platforms. Additionally, a keen business acumen related to ROI and LTV, as well as strategic thinking abilities, are essential.

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How does Grammarly support its employees in the Director of Paid Acquisition role?

Grammarly provides extensive support for its employees, particularly in the Director of Paid Acquisition role, through professional development opportunities, competitive compensation, and flexible benefits packages. The company fosters a culture that values diversity and inclusion, ensuring every team member feels valued and supported.

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What skills are essential for success as a Director of Paid Acquisition at Grammarly?

Success as a Director of Paid Acquisition at Grammarly hinges on strong analytical abilities, strategic thinking, expertise in various paid marketing channels, and a deep understanding of marketing fundamentals. Additionally, being data-minded and results-oriented while embodying Grammarly’s EAGER values will greatly enhance your effectiveness in this role.

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What is the team culture like for the Director of Paid Acquisition at Grammarly?

The team culture for the Director of Paid Acquisition at Grammarly is characterized by collaboration, innovation, and a strong emphasis on professional growth. With a hybrid working model, team members enjoy the benefits of both focused individual work and in-person collaboration, fostering trust and creativity within the team.

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Common Interview Questions for Director, Paid Acquisition
Can you describe your experience with managing marketing budgets for paid acquisition?

In answering this question, highlight specific examples where you've managed substantial marketing budgets, detailing how you allocated funds across different channels and the results achieved. Discuss your analytical approach to budget optimization and any methodologies used to ensure maximum ROI.

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What strategies do you consider when developing a paid acquisition campaign?

Discuss your strategic approach which might involve market segmentation, audience targeting, and selecting the right platforms for advertising. Provide examples of past campaigns, detailing your thought process and any tests you conducted to refine your strategy.

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How do you stay current with trends in paid acquisition marketing?

Emphasize your commitment to continuous learning in the field of paid acquisition. Mention relevant industry publications, webinars, and conferences you follow or attend, and describe how you apply this knowledge to your work at Grammarly to leverage new technologies and opportunities.

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What role does data analysis play in your marketing approach?

Explain how data analysis informs your decision-making processes by providing concrete examples. Discuss specific analytics tools you've used and how campaign performance data helps you refine marketing strategies and drive improvement over time.

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Describe a time when you had to lead a team through a challenging project.

Share a specific scenario where you encountered challenges while leading a team, detailing your leadership approach and how you motivated and guided your team to success. Discuss the outcome and what you learned from the experience.

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How do you ensure collaboration with other teams at Grammarly?

Delve into your communication and collaboration tactics. Share examples of how you’ve worked with creative, analytics, and product marketing teams to align on strategies, highlighting the importance of cross-functional teamwork in achieving marketing goals.

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How do you assess the effectiveness of a paid acquisition channel?

Discuss the metrics you prioritize when evaluating a channel's effectiveness, such as CPA, ROI, and conversion rates. Explain how you use this data to inform optimization strategies and budget allocations across channels.

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What techniques do you use for marketing testing?

Detail your approach to designing and conducting marketing tests, including A/B testing and multivariate testing. Provide insights on how these tests help reduce uncertainties and refine strategies to enhance campaign effectiveness.

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Explain the significance of customer lifetime value in paid acquisition.

Clarify how understanding customer lifetime value (LTV) is crucial for making informed decisions regarding acquisition spending and strategy. Connect LTV metrics to achieving sustainable growth while optimizing rowing paid acquisition efforts.

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Why do you want to work as the Director of Paid Acquisition at Grammarly?

Articulate your passion for marketing and how Grammarly's mission resonates with you. Mention specific aspects of the company culture or values that align with your work style and goals, emphasizing how you envision contributing to Grammarly's continued success.

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Grammarly is a Ukraine-founded cloud-based writing tool that provides grammar and spell checking, plagiarism detection services, and more. The company was launched in 2009 and is available accross multiple platforms as a standalone application.

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$242,000/yr - $336,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 22, 2024

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