Influencer Marketing Manager

Who We are?

In a world where political polarization and media distrust are at an all-time high, Ground News offers people a better way to stay informed and open-minded. Our mobile app, web app, and browser extension are home to a community of mindful newsreaders who use our news comparison platform to easily see every side of a story and engage with news beyond their filter bubble.

Unlike most news companies, our audience and our values do not align with any specific political ideology. Unlike most tech platforms, we don’t use manipulative algorithms to keep users on our platform to sell more ads. 

We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves.

The Opportunity - Influencer Marketing Manager (Remote - Canada)

We’re looking for a skilled Influencer Marketing Manager with extensive Instagram sponsorship experience who can help us develop best practices for this marketing channel. You’ll be responsible for sourcing, and most importantly negotiating, sponsorships with content creators from across the political spectrum and in a variety of verticals to support the company’s growth and brand initiatives.

We are looking for someone who embraces the entrepreneurial spirit, can set up smart and efficient processes to help scale campaigns, loves a good deal and can handle the demands of a fast-growing startup. The right candidate will play an integral role in guiding our influencer marketing strategy and leave their fingerprint on Ground News for years to come.

What You’ll Do:

• Outreach: Continually identify and recruit new Instagram influencers and content creators based on brand alignment, engagement, performance, and other KPIs determined by leadership

• Negotiation: Coordinate Instagram sponsorship deals, driving financial and legal terms including contracts

• Content Creation: Work with content creators to develop Instagram campaigns that maximize the capabilities of the channel and optimize for conversion 

• Evaluation: Work with our analytics team to evaluate and demonstrate the impact of Instagram influencer campaigns including but not limited to impressions, clicks, installs, subscriptions and revenue, and advise on future optimizations to meet business goals

• Relationship Management: Maintaining positive relationships with influencers, brand partners and agencies

• Develop Processes and Scale: Develop best practices for Instagram sponsorship and create materials and processes to help scale those practices to a larger team 

What You’ll Have:

• 2+ years of relevant work experience

• Bonus points if you have experience defining and scaling an Instagram program

• Passion and aptitude for deal-making (there will be a budget component to the compensation)

• An interest in the media/political landscape

• Expertise in Instagram Sponsorship 

• An eye for talent and identifying rising stars and trends

• Able to interpret data to negotiate the best price and budget effectively

• Able to keep workload organized, produce accurate and quality work, set priorities, and manage multiple projects to meet deadlines

• Sales acumen and experience in account and relationship management

• Creativity to innovate on current campaigns and suggest new formats

• Able to work remotely

• Self-motivation and adaptability is a must!

Why work at Ground News?

Co-founded by a former NASA engineer and Bain consultant, a position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground, we prioritize growth: both for our business and team members. You’ll have the freedom to work remotely and play a key role in the development of Ground News products. 

This is an opportunity to work with a growing and mighty team that is fighting every day to build a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption. Ground is based in Kitchener, Ontario, Canada, but this role is remote.

Ground news takes pride in being a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation. Our culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact talent@ground.news, and a member of our team will be happy to help.

Apply Now 

Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!