Product Marketing Manager (Retail / Merchandizing / Outstaffing)

Serviceflex Solutions India proudly belongs to the Eurasia Group of Companies, a fast-growing global entity engaged in various sectors such as outsourcing and outstaffing, engineering, consulting, and technical merchandising. Our organization thrives on a rich diversity of talent drawn from various countries and cultures, fostering an energetic atmosphere where a broad spectrum of skills, abilities, and expertise converge.

Key Responsibilities:

• Product Strategy & Positioning:

Formulate and implement go-to-market strategies for products in major international markets, with a focus on India.

Comprehend the unique market requirements of India and surrounding areas, tailoring product positioning to fit local circumstances.

Examine competitor products and market trends to distinguish offerings, highlighting unique value propositions.

• Market Research & Insights:

Carry out comprehensive market analysis to gain insights into the distinct dynamics of each market segment.

Collect customer feedback to guide product development and marketing approaches.

Recognize new trends and opportunities for innovation across different industries, including trading, construction, and retail sectors.

• Product Launches:

Oversee the creation of launch strategies, collaborating with various teams such as product development, sales, and customer support.

Develop compelling marketing materials and campaigns to facilitate product introductions in new markets.

Evaluate and analyze the success of product launches, making necessary adjustments to strategies.

• Team Collaboration Across Functions:

Partner with sales, customer success, and technical teams to produce resources, presentations, and content that enhance product promotion and foster customer engagement.

Coordinate with country managers and regional teams to ensure the product marketing strategies are in harmony with local business objectives and cultural considerations.

• Content & Campaign Development:

Manage the development of content across various platforms, such as digital marketing, webinars, case studies, and white papers, aimed at enhancing visibility and generating leads in emerging markets.

Ensure that the messaging is consistent with the company's overarching mission while addressing the unique requirements of each region.

• Performance Tracking & Reporting:

Monitor the effectiveness of product marketing through metrics like market share, customer acquisition, and retention rates.

Compile regular reports for senior leadership that offer insights into market penetration and marketing effectiveness.

• Over 3 years of applicable experience
• Proven track record in Product Marketing Management (PMM) positions, focusing on research, product packaging, market positioning, sales support, and contractor management.
• Knowledgeable in product launch methodologies, covering areas such as cabinet research, customer development, lead generation, and strategic outreach techniques.
• Extensive expertise in service domains relevant to industries like Retail, Merchandising, Outstaffing, and Manufacturing, with a demonstrated ability to formulate product strategies specific to these fields.
• Exceptional communication and leadership skills, with a proven track record of networking at industry events and conferences.
• Awareness of the startup and venture landscape in India, along with beneficial connections, is a notable advantage.
• Fluent in both Russian and English languages.

• We offer flexible remote work opportunities, allowing you to create a work environment that suits your lifestyle while promoting a healthy work-life balance.
• We believe in fostering a culture of growth and development, providing numerous opportunities for career advancement as you build your professional future with us.
• Enjoy a well-deserved break with our generous paid vacation time, encouraging you to recharge and spend quality time with friends and family.
• In recognition of life's significant milestones, we provide thoughtful financial gifts from the company to celebrate occasions such as weddings, childbirth, birthdays, and anniversaries, demonstrating our commitment to supporting you both professionally and personally.