Analytics & SEO | Campaign Manager

Role:  Analytics & SEO | Campaign Manager 

Department: Media

Reporting to: Head of Services/Agency Performance Lead

Location: Bucharest, Romania 

Overview: 

Responsible for executing campaigns that fall outside the original scope, as outlined in the client-approved media plan.

Key Responsibilities:

• Keyword Research: Conduct in-depth keyword research to identify relevant terms and phrases that align with our target audience and business goals.
• On-Page Optimization: Optimize website content, including titles, meta descriptions, headings, and internal linking, to improve search engine visibility.
• Technical SEO: Analyze website technical aspects, such as site structure, XML sitemaps, and mobile-friendliness, to ensure it is optimized for search engines.
• Content Strategy: Collaborate with content creators to develop high-quality, SEO-friendly content that addresses target audience needs and interests.
• Link Building: Implement effective link building strategies to acquire high-quality backlinks from authoritative websites.
• Analytics and Reporting: Monitor website performance using analytics tools and provide regular reports on key metrics, including organic traffic, rankings, and conversions.
• Financial reporting using the CSS agency.
• Stay Updated: Keep abreast of the latest SEO trends, algorithms, and best practices.

Education, skills and behaviours: 

•                   Native Romanian;

•                   Bachelor's degree in Marketing, Communications, or a related field.
•                   Proven experience in SEO, with a strong understanding of search engine algorithms and best practices.

•                  4+ years of experience on a similar role
•                  Proficiency in SEO tools and platforms (e.g., Google Search Console, Google Analytics…).
•                   Numerate and analytical; 
•                   Proficient in English; 
•                   PC literate (Excel, PowerPoint, Word); 

•                   Strong written and verbal communication skills.                

•                   Good target orientation e.g. very results driven, ability to work independently 

What’s in it for you: 

Everything considered a company standard nowadays, plus more 

•                   Flexible hybrid-work model; 

•                   Light Friday; 
•                   Medical subscription and health insurance; 
•                   Full access to WPP international training and development programmes; 
•                   Access to WPP benefits, applicable worldwide; 
•                   Internal and exernal mobility; 

•                   A great team, passionate about working together but also having fun together. 

If you are a passionate SEO professional looking to make a significant impact in the media industry, we encourage you to apply.

Applications will be processed continuously. Only shortlisted candidates will be contacted.