Job details

Associate Director, Audience Planning

About the Role:

We are looking for an Associate Director to join the Data & Tech team that focuses on Audience, Data and Platforms. You will collaborate closely with the team to recommend and implement audience and data strategies across a breadth of brands. The role with span audience insight generation driven by data, create audience frameworks to support strategy, planning and campaign activation, and help inform data types across in activation approaches. The candidate should also be a key collaborator with the clients and forge a close working relation to handle the day-to-day efforts.

Your Impact:

Show thought leadership in creating audience recommendations, from both a strategic and tactical standpoint across the client’s brands
Generate audience insights from various data platforms and story tell the audience recommendations

Audience insights to span different scenarios: retention, acquisition, prospecting, and opportunistic growth areas

Use tools to assist and support the creation of audience insights, market sizing, and audience sizing, leading to audience creation and segmentation
Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams
Recommend different data types and how they should be used in activating audiences. First, second, third party recommendations based on the goals

Consult and recommend first party data strategies with clients
Be a strategic consultant on recommending how First party data can be used both from an insight and activation standpoint

Work with the measurement team to support and create test & learn agendas/hypotheses to ensure learnings are gleaned on campaigns

Implement tests to help future-proof clients in the ever-changing media and data landscape

Recommend client optimizations substantiated by Audience data and analytics
Have understanding of Marketing and Advertising technology and be able to communicate the flow of data across platforms
Be on top of the changing identity landscape to assist clients on their data and technology conversations
Identify and access most relevant data solutions, technology partners (identity, survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location, etc.)
Begin to identify and recommend solutions to the team as it pertains to data and measurement gaps/opportunities
Foster client trust with openness and transparency all while managing expectations
Bridge internal teams with strong interpersonal skills and open lines of communication

Your People Skills:

Ability to work in a team environment that promotes collaboration
Capable of working successfully within a team as well as independently
Able to establish and maintain effective relationships interdepartmentally as well as those outside the team
Strong client and internal communication skills

Your Knowledge & Abilities:

Strong written and verbal communication and presentation skills
Ability to collaborate with teams and handle multiple projects and meeting deadlines effectively
A drive to want to understand and use data to inform strategic decisions
Basic knowledge about digital data types (1^st, 2^nd, 3^rd party data), and marketing and advertising technologies/partners
Strong analytical, critical thinking, and problem-solving skills
Strategic Thinker & Doer who is very organized
Growth mindset, exhibits curiosity and excitement to learn
Growing knowledge of the media landscape and can synthesize information into ideas

Proactively wanting to stay informed on media/data landscape changes

Keen to share new ideas and want to own projects
Collaborative with a partnership mindset
Activation and insights Platform experience a bonus: e.g., Meta, Demand Side Platforms (DSPs), Google Marketing Platform, etc.
Knowledge on data onboarding tools a benefit e.g., LiveRamp
Proficient in using and interpreting large data sets to tell a clear client story
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly MS Excel, Word and PowerPoint

Your Qualifications:

Bachelor’s degree
5+ years’ experience

Ideal background in audience/data strategy/analytics/Insights

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

By GroupM Choreograph

Founded in 2003, GroupM is a global media investment management company. GroupM creates competitive advantage for advertisers via its worldwide organization of media professionals who deliver insights on consumers and media platforms, trading expe...

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FUNDING

Public

DEPARTMENTS

Data

SENIORITY LEVEL REQUIREMENT

Senior

INDUSTRY

Business Services, Not Elsewhere Classified

TEAM SIZE