Job details

GroupM | Senior Digital Manager

Reporting of the role

This role reports to the Associate/Account director

3 best things about the job:

1. You get to work across a well-established global B2B brand that is the leading provider of key computer storage products and top makers of servers and personal computers.

2. You will be mentally stimulated, as you will work across a variety of campaigns and be at the forefront of executing strategies across the APJ market and will have plenty of opportunities to shine.

3. Immersion will keep you at the forefront of the industry, with opportunities to hone and sharpen your existing digital media skill sets.

The role requires you to

Manage end to end in the media planning development for mid funnel campaign process across APJ and KSEAT market.
Management of the implementation of plans through to their delivery and quality control of all buys.
Manage deliveries from specialist services within the agency
Ensuring all media goals and strategies are delivered by all managed and executed within budgets.
Complete oversight on planning, execution, quality checks and processes and the day-to-day project management of media solutions
Ensure due diligence on media budgets
Management and development of key client relationships for the accounts
Work closely with the local team when needed to ensure quality of the work and meets guidelines

Key Responsibilities:

1) Client relationship management

Day to day account management of key local clients

2) Strategic media development

Oversee media strategy development across client categories in line with global/regional guidance.

3) Origination of the Media Plan

Work independently with the client to create clear and coherent plans that bring the media strategy to life.
Involvement in client presentation and workshops when required.
Work closely with the global and local teams when applicable to ensure smooth and relevant translation from strategy to plan.
Assess, identify, and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan.
Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required

4) Execution of media plans and campaigns

Ensure that signed media plans are executed in a timely manner.
Complete ad trafficking, site tagging, ad ops & campaign tagging for each campaign under your management
For self-served platforms like LinkedIn , Meta and Twitter, ensure that campaigns are setup and executed accurately based on signed plans.
For managed service medias, ensure that the relevant third parties are briefed accurately and to follow up on media execution in a timely manner.
Ensure all campaigns are monitored closely & pacing well.
Timely delivery and upkeep of all relevant reporting systems and templates (media plans, interim reports reports).
Management of post campaign reporting that quantifies the value of the media strategy.

5) Finance communication

Ensure media proformas are checked correctly and returned to Finance within the agreed timeframe.

6) Managing your relationship with team and the specialist relationships

Internal:

Working closely with the global team
Collaboration with data and finance teams and other specialist teams
Attend and prepare weekly WIP with teammates and clients

External:

Build effective working relationships with specialist agency personnel contracted by clients directly.

Minimum Qualifications

At least 3-5 years’ experience in a regional role with either JAPAC or SEA/APAC market exposure with a B2B focus.
Strong digital foundation is a must, and the ideal candidate must be fully conversant with digital media and able to think across the whole media mix having broad cross-channel digital knowledge and a solid knowledge of digital media, Adtech, martech and data platforms
Experience in online measurement, operations, ad networks, digital video, and Google advertising platforms and solutions with hands on experience with tools like Google Ads, Facebook Ad manager, Campaign Manager, Google Analytics and DV360, LinkedIn and Twitter campaign planning and management.
Understanding of digital ecosystem with focus on programmatic, data-based media approach, integrated digital management with excellent knowledge of 1st / 2nd / 3rd party data - how each should be applied and connected to provide customer driven marketing solutions
Experience working with multiple stakeholders (e.g., suppliers, advertising/marketing agencies, media owners and internal specialist resources)
Knowledge of global industry trends, consumer trends, market status, and competition and understanding usage of interactive research tools
Able to understand media data sources in terms of what is measured, the method, and information reported
Fluency in Japanese and or Korean will be an advantage.

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide