Job details

SEO Director

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a SEO Director to join us. The role will be responsible to drive the development of digital marketing research as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.

In this role, you will be responsible for:

Managing and mentoring the SEO Executive within the team
Reviewing all SEO work streams for quality assurance
Leading client meetings and delivering well informed SEO POV’s
Communicating to internal and external stakeholders in a clear and timely manner
Developing SEO strategies and initiatives, with support from the SEO Associate Director
Ensuring SEO initiatives are being executed as agreed against the scope of work and completed to a high standard
Supporting Groupm lead in creating and ideating products and tools that increase efficiency within the SEO team
Developing client KPIs and updating roadmaps to measure performance and success of workstreams carried out
Seeking pro-active opportunities that would benefit the client’s business KPIs
Staying well-informed of all the latest SEO developments and news and sharing relevant updates with the client and SEO team
Effectively delegating work to SEO Executive and ensuring they understand their role and responsibilities
Identifying any SEO issues that may arise and be able to provide recommendations to rectify these
Maintaining a positive, motivating and inspiring team culture
Working with the SEM team and wider business units where required

3 best things about the job:

Be a part of the wider media community which offers: networking opportunities across the globe, industry events and much more.
Extensive career training and development, giving you the knowledge and confidence needed for greatness.
The perfect role to diversify your skills in Search and beyond, looking to integrate with wider business units such as SEM, Social and Data & Analytics.

In this role, your goals will be:

In three months:

Understand the client’s scope of work and undertake training across their key product/service offerings
Build knowledge across GroupM’s bespoke Search tools and our vision/purpose, and be able to articulate services to the agency and client
Develop relationships with all key client and agency stakeholders, as well as members within your immediate team
Ensure work streams are being carried out to a high standard

In six months:

Establish consultative relationships with key client stakeholders and ensure work is being delivered against agreed client KPIs
Support the SEO Executive’s career development through regular catch ups and organise training where needed
Confidently oversee the Executive’s work streams to ensure work is being delivered to a high standard and as agreed against the scope of work

In 12 months:

Ensure workstreams are delivering against client KPIs and look to grow opportunities outside of the existing scope of work
Lead the strategic direction of the client account
Build the knowledge of SEO within the client’s wider business

What you’ll bring:

A passion for SEO and the positive impact it can have not just on Search but also wider business units e.g. Social, SEM and Affiliate Marketing.
Confidence to present and speak to different stakeholders with a varying understanding of SEO
Knowledge of how to provide career development and guidance to direct reports

Minimum qualifications and experience:

Minimum of 5+ years of SEO experience, with a strong technical SEO background
3+ years’ experience managing and developing a team or handling a client
Advanced understanding of tools such as Google Analytics, Adobe Analytics, SEMRush, Ahrefs, Screaming Frog, Google Search Console
Understanding of HTML, CSS and Javascript
Clear and effective written and verbal communication skills and the ability to confidently interact with different stakeholders
Excellent time management and organisational skills, and a strong ability to handle conflicting demands
Previous track record of creating SEO strategies that have driven and aligned to successful client business results
Experience in diagnosing and resolving complex SEO issues
Background in a SEO or performance agency is a plus

By GroupM Nexus

Founded in 2003, GroupM is a global media investment management company. GroupM creates competitive advantage for advertisers via its worldwide organization of media professionals who deliver insights on consumers and media platforms, trading expe...

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DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Senior

INDUSTRY

Business Services, Not Elsewhere Classified

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