Block Renovation, Growth and Performance Marketing Lead - Senior Manager/Principle
ABOUT US
Block is a renovation platform transforming the $400 billion renovation industry. Today, doing a home renovation is an abysmal consumer experience and frustrating for contractors as well. Block democratizes high-end renovations by bringing together planning, design, and construction into one streamlined experience. Block simplifies a complex and convoluted process and gives homeowners certainty on outcomes, quality, price, and time.
Our mission is to give homeowners a better way to improve the spaces they live in, and to give contractors a better way to work. We are building an ambitious, tenacious, and creative team who is unafraid of tackling new challenges. The founders are former leaders at Casper, HuffPost, and Rent the Runway. Investors include New Enterprise Associates, Lerer Hippeau Ventures, Obvious Ventures, and more.
ROLE
As a key member of the marketing team, the Growth and Performance Marketing Lead will oversee Block's paid media strategy and execution to efficiently acquire new high intent leads. You will manage the allocation, deployment and optimization of monthly budgets across key channels including Google (Search, Discovery, YouTube), Facebook/Instagram, Pinterest, Affiliate, Direct Mail, Display/Programmatic and possibly OOH and OTT in order to achieve target homeowner lead volume and sales across our markets.
Your role will span developing a deep, nuanced understanding of how to overcome barriers to purchase via high-impact, sophisticated experimentation to strategizing how, when and where we communicate our value proposition and offers to our new prospects. The identification and testing of new media channels and tactics will be key to success.
You will report into the Head of Marketing and work closely with other members of the marketing team. To start, you will manage some external agency and contractor relationships while we figure out the optimal mix of internal and external resources to manage our media. Internal communication with cross-functional key stakeholders (Sales, Creative, Sales Ops, Product, Finance, Analytics) will be important.
RESPONSIBILITIES
QUALIFICATIONS
COMPENSATION AND BENEFITS
Block wants all employees to be supported in their personal and professional development, so we take a comprehensive approach to total rewards. We practice a market-based and performance-driven compensation philosophy which compensates employees fairly and competitively, and rewards strong performance. The base salary range for this position is from $120,000 to $150,000. This range represents the low and high end of the anticipated base salary range for a NY-based position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, qualifications, location, and other job-related factors.
To further support your growth at our company, Block also offers the following:
COMPANY PHILOSOPHIES
Block is proud to be an equal opportunity employer. We celebrate diversity in all its forms, and we encourage our employees to participate as their authentic selves in our work environment. We strive to build better for all, towards a more open, inclusive space. Come as you are.
Our mission is to give homeowners a better way to improve the spaces they live in, and to give contractors a better way to work. We are building an ambitious, tenacious, and creative team who is unafraid of tackling new challenges. The founders ar...
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