Job details

Growth Lead/Principal: Performance Marketing (Remote and Multiple Location)

About Sleeper

Sleeper is a leading platform in the sports and entertainment industry, offering a range of products including PICKS, our Daily Fantasy Sports (DFS) offering. We are looking for a highly analytical and results-driven Performance Marketing Lead to join our dynamic team.

Location: SF/NY is semi-remote, other locations is more fully remote

Type: Full-Time

Responsibilities

Strategy Development: Develop and execute a comprehensive performance marketing strategy aimed at driving user acquisition, engagement, and revenue for our PICKS DFS product.
Channel Management: Oversee and optimize performance across various marketing channels including but not limited to PPC, SEO, SEM, social media advertising, affiliate marketing, and DSPs (Demand-Side Platforms).
Data Analysis: Utilize analytics tools to monitor performance KPIs, conduct A/B tests, and make data-driven decisions to optimize ROI.
Budget Management: Allocate and manage the marketing budget to maximize efficiency and meet or exceed KPI targets.
Reporting: Provide regular updates to senior management on the performance of marketing campaigns, including insights and recommendations for future initiatives.
Partnership Management: Build and maintain relationships with external partners and vendors to enhance marketing capabilities.

Qualifications

Bachelor’s degree in Data, Analytics, Math, Marketing, or a related field.
Minimum of 4 years of experience in performance marketing, preferably in the sports, e-commerce, or fintech industries.
Strong analytical skills with experience in using tools like Amplitude, Singular, Google Analytics, Tableau, or similar.
Proven experience in managing and optimizing multi-channel marketing campaigns, including programmatic advertising through DSPs.
Excellent leadership and team management skills.
Strong verbal and written communication skills.
Proficiency in Excel and experience with SQL is a plus.