Growth Marketing Lead, Paid Social

About the Role

Orchard is looking for a Growth Marketing Lead to manage our paid social strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our social channels have been a critical component of our customer acquisition to date and we're looking for a performance-driven candidate to drive increased growth and efficiency.

The right candidate is highly analytical with a bias for action. You will work day to day running campaigns in Facebook Ads Manager, digging into the data to understand the "why" behind performance, and launching ad and product tests to improve upon it. You'll also get to flex your creative muscles by owning landing page testing and working closely with our internal creative team to design and test new ad formats. This role is a unique opportunity for an experienced digital marketer to scale their impact or for an agency manager to gain experience on the client side.

This is a full-time role that will report into the Senior Manager of Growth Marketing. Option to be remote in the following locations: AZ, CA, CO, CT, DC, FL, GA, MA, MD, NC, NJ, NY, OR, SC, TN, TX, VA, WA, WI or based out of our NYC or Austin office.

What You'll Do Here:

• Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across Facebook, Instagram, and new social channels
• Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
• Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
• Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
• Maintain and share weekly reporting dashboards, ensuring you're digging into the "why" behind campaign performance
• Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads

We'd Love to Hear From You if You Have:

• 4+ years of experience driving growth within a B2C performance marketing function
• Background in digital marketing with emphasis on Facebook, other digital channels a plus
• Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
• Experience with high consideration/LTV products
• Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
• Amazing attention to detail
• Team player attitude and comfort working in a fast-paced environment

The pay range for this position in New York City is $110-$140k/year. The actual base pay offered may vary within the range provided depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.

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