Growth Marketing Manager, Onboarding & Activation - job 2 of 2

About Coda

Coda started with an observation: In a world full of applications, why do documents and spreadsheets still run everything? And why haven't they been meaningfully updated in over 50 years? Coda is a new doc that's familiar and flexible like the documents you're used to, but comes with building blocks you can combine to create docs as powerful as apps. It's a big product with an even bigger mission. And we need your help to spread the word! We're backed by some of the Valley's leading venture capitalists, and have assembled a world-class team across offices in San Francisco, Mountain View, and Seattle, and remote employees all over the US. In fact, all our jobs are open in any location across the US. Here's a quick overview of what we do.

About the Role

Coda is looking for a Growth Marketing Manager to nurture, onboard, and activate new customers into the product and empower them to unlock the power of Coda sooner. You will be hyper-collaborative and sit in a revenue-facing function, which means that you'll get excellent exposure to the point where our product interacts with customers and guides our business forward. As the Growth Marketing Manager focused on onboarding and activation, you will oversee the strategy for how we think about the new user experience and work with partners across Marketing, Sales, Product, Engineering, and Data Science. You will report to the Growth Marketing Lead.

What you'll work on:

• Guide strategy for onboarding and activating new users into Coda through email and in-product messaging. You're the expert on how we communicate the right features and content to new customers at the right time
• Partner with Design, Product, Engineering, and Data Science teams to uncover user insights and create compelling, personalized customer journeys
• Manage campaigns and programs end-to-end, including ideation, multi-channel recommendations, execution, experimentation, optimization and reporting
• Oversee the experiment roadmap for nurturing, onboarding, and activating new users into Coda. You'll understand the data driving our customer actions and A/B test your way to better experiences.
• Work with Demand Generation, Product Marketing, Sales and Marketing Operations teams to develop nurture strategies, assess new opportunities, and help determine orchestration between marketing and sales

Things you're experienced in:

• 4+ years experience in Lifecycle or Cross-Channel CRM marketing (email, in-product, or mobile)
• Experience crafting a cohesive customer journey across a very horizontal product experience
• Passionate about experimentation, iteration, and finding insight. You love scaling your findings to adjacent areas

How we care for our Codans!

Starting on your first day of employment, Coda offers a wide range of benefits and perks that support eligible employees and their family members. Some of our benefits include:

• Medical, Dental, Vision and Life Insurance
• 401k
• Optional Remote or in-office work
• Commuter Benefits
• Cell & Internet Subsidy
• Lunch Subsidy
• Fitness Subsidy
• Parental Leave
• Annual Educational Stipend

At Coda, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Coda believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.