Growth Marketing Manager

Who We Are

Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

After 30 years as the most loved baby lifestyle brand, Munchkin is growing up and launching a new home products line, Curio. With modern and cutting-edge design, Curio will turn products that consumers need into products that they love. Curio will appeal to trend seekers who thrive discovering new intuitive designs and appreciate form and function. Curio is a startup but will leverage Munchkin’s innovation, supply chain and brand design capabilities with an initial direct to consumer (DTC) launch.

Lead the Curio launch:

The Growth Marketing Manager will develop, plan, and lead new lifecycle marketing initiatives to achieve ambitious growth targets and overall profitability. Specific responsibilities include conversion optimization, email / SMS, paid media, landing pages, upsell/cross-sell, and A/B testing. The ideal candidate is data-driven, technically competent, detail-oriented, creative problem solver and has a proven track record in performance marketing.

You will:

• Lead Curio lifecycle marketing as a business owner by developing strategies to acquire and retain customers, drive top-line revenue growth, and create shareholder value
• Develop and execute growth marketing plans, including subscription program optimization, email / SMS flows, upsell / cross-sell strategies, landing pages, and paid media campaigns
• Utilize a test and learn approach to all growth initiatives including key performance indicators, goals, and measurable outcomes
• Collaborate with internal and external partners to drive ecommerce conversion, average order value, subscription model participation and retention, and return on ad spend
• Provide input to the product development process based on learnings from lifecycle marketing, in particular subscription and promotional SKUs
• Understand consumer behavior and drivers by measuring key lifecycle metrics (e.g., average order value, clickthrough rates, conversion rates, cost per metrics)
• Have a strong understanding of the competitive DTC landscape and be acutely aware of new techniques, identify best practices among competition, and anticipate market shifts
• Prepare marketing performance reports and present with confidence to executive management

Bring It!

• BA/BS degree or equivalent experience
• Minimum of 5 years business experience in DTC/ecomm companies, with a proven track record in growing ecommerce sales
• Experience using web analytics platforms (e.g., Google Analytics, Triple Whale), CRM platforms (e.g., Klaviyo, Braze), and upsell / cross-sell platforms (e.g., Rebuy, Disco)
• Proficiency Google Ads and Facebook Ads Manager
• Experience with managing and optimizing online marketing tactics and CRM with an emphasis on efficient spending to generate high ROI
• Must be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change
• Clear and consistent communicator that is able to influence at both the peer and senior level
• Ability to work in fast-paced environment with the flexibility to accommodate demanding projects schedules
• Strong interpersonal, and communication skills and proven ability to foster a cooperative, results-driven work environment
• Startup, high-growth experience preferred

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer hybrid work schedules where an employee works in the office on Monday, Wednesday, and Thursdays, and Tuesday and Friday’s remotely from home and provide annual weeklong global office closures giving our people a chance to recharge.

Salary range: $130,000 - $145,000 annually

To learn more, visit us at www.munchkin.com.

Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.

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