Global Marketing Director – Professional (peer-to-peer & congresses) – Arexvy

Site Name: USA - Pennsylvania - Philadelphia, Belgium-WavrePosted Date: Sep 16 2024Are you highly self-motivated, possess a can-do attitude and have a passion for breakthrough marketing? If so, this job could be for you! The AREXVY Global team is looking for a Global Marketing Director to enhance our HCP workstream and lead the following: disease education strategy; external expert engagement; peer-to-peer; and Commercial congress and advisory activities.Join the RSV team and be a part of the continued launch energy for AREXVY defending our market leadership around the globe.Key responsibilities include the following:• Develop and partner with key LOCs to inform development of strategies and deliverables.• Ensure maximum utilization of the globally created peer-to-peer programs and assets (speaker decks, Meet-the-Experts videos, BoD infographics, CoI communications platform)• Oversee the approval process managed by GMM for workstream deliverables and own the management monitoring process• Leverage observations and outputs from market research, program surveys to support relevance of activities and communications• Facilitate best practice sharing among the markets; leverage learnings from across the enterprise to maximize effectiveness of professional activities• Liaise with other relevant therapeutic areas to collaboratively deliver OneGSK, customer-centric educational materials• Work in partnership with Digital Lead to fuel the Data Driven Customer Experience (DDCX) by leveraging professional tactics and mapping them to the HCP journey• Lead the 2025 Commercial congress activities and serve as HCP workstream point for 2026 congress strategy• Assess potential risks for the performance and trust objectives and ensure a solid mitigation plan and performance tracking in place.Why You?Basic Qualifications:Bachelor’s Degree in business Life science or marketing• Minimum of 10 years of experience of business or commercial experience in a life sciences, healthcare or closely related industry. Prior launch and/or global marketing experience• Minimum of 5 years of experience with developing and implementing campaigns through different channels including digital, offline and face to face. Experience with management of agencies.• Travel Required: 10-15% international.• Preferred Qualifications• Advanced degree is preferred• Strong track record in commercial and marketing & execution in-country; voice of customer from any Field sales experience is a plus.• Marketing experience – Proven track record in managing / launching a brand in market; leadership of Commercial initiatives through matrix management will also be considered• Understand differences in country / regional environments (health care system, political situations etc)• Strong communication (written, presentation) and well-developed influencing and negotiating skills are critical for this role.Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.