GTM Marketing Analyst

The worldwide data management software market is massive (IDC forecasts it to be $137.6 billion by 2026!). At MongoDB we are transforming industries and empowering developers to build amazing apps that people use every day. We are the leading modern data platform and the first database provider to IPO in over 20 years. Join our team and be at the forefront of innovation and creativity.

Position Overview

Reports to: Chief Revenue Officer

We are looking for an experienced Demand Marketing Professional to join our GTM team. In this role, you will report directly with our Chief Revenue Officer to understand and assess how marketing is impacting our sales revenue through data-driven metrics (Pipeline, Demand Gen, Leads Flow, Close rates and conversions etc.) Your main task will be to work with the Marketing function to ensure alignment between sales and marketing on topics like the lead generation process/conversion rates specifically tailored to our Software-as-a-Service (SaaS) business model.

Key Responsibilities

• Partner with the Chief Revenue Officer to align the marketing and sales strategies.
• Partner with Marketing teams to ensure that their initiatives are properly implemented by the sales team and assess their efficacy.
• Collaborate with marketing teams to develop lead attribution and productivity models, support marketing teams in understanding the business.
• Collaborate with cross-functional teams – including Sales, Product, and Marketing – to ensure the successful execution of inbound/oubound strategies.
• Collaborate with field marketing to create and present regular performance reports to sales management.
• Stay up-to-date with the latest industry trends and advancements in demand gen and customer acquisition.
• Work closely with the sales and marketing teams to align efforts and drive revenue
• Use data and analytics to measure and improve the performance of demand generation efforts
• Develop and maintain relationships with partners, influencers, and other stakeholders
• Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Identify and resolve challenges and conflicts within the demand generation process
• Provide training and support to team members on demand generation best practices and tools

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably in the SaaS industry.
• Proficient in sales and marketing automation technology and platforms.
• In-depth knowledge of various inbound channels, best practices, and website analytics.

• Strong analytical skills and data-driven thinking.
• Outstanding communication and presentation skills.
• Ability to manage multiple projects simultaneously.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Understands lead flows, lead scoring and attributing value to different types of leads

More about MongoDB's commitment to diversity and employee well-being

To drive the personal growth and business impact of our employees, we're committed to developing a supportive and enriching culture for everyone. From employee affinity groups to fertility assistance and a generous parental leave policy, we value our employees' well-being and want to support them along every step of their professional and personal journeys. Learn more about what it's like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB is an equal opportunities employer.