E-commerce Planner

As an E-commerce Planner at Guess, you're responsible for merchandise planning for selected product lines, enhancing inventory management, collaborating with the buying team, and leveraging historical data to forecast demand. Your role includes monitoring sales performance, stock levels, and developing strategies to maximize sales while minimizing inventory liabilities.

To qualify for the E-commerce Planner role at Guess, you should have over two years of experience in retail or e-commerce merchandising planning. Strong analytical skills, proficiency in Excel, and a solid understanding of fashion products are essential. You'll also need to demonstrate a proactive approach and effective problem-solving abilities in a fast-paced environment.

Guess promotes a healthy work-life balance for E-commerce Planners by offering a hybrid working model and time flexibility. This allows you to manage your professional and personal commitments effectively while still being part of a dynamic and engaging work environment.

An E-commerce Planner at Guess should be proficient in advanced Excel and business intelligence tools that aid in data analysis. These tools are critical for generating insights, monitoring e-commerce performance, and facilitating strategic planning to enhance product assortment and inventory management.

At Guess, the company culture emphasizes a people-first approach. As an E-commerce Planner, you’ll be part of a supportive and innovative team dedicated to professional development, sustainability, and fostering a fun work environment with various social activities and wellness programs.

In approaching merchandise planning for e-commerce, I analyze historical sales data to identify trends and create an assortment strategy. I maintain flexibility to adapt to real-time market changes while ensuring that the buying team has the information needed to procure the right products at the right time.

Key metrics in e-commerce planning include sales performance, conversion rates, stock turnover, and customer return rates. By monitoring these closely, I can calibrate our strategies to improve both sales and customer satisfaction.

I once identified a bottleneck in the replenishment process which caused delays in stock availability. By implementing a new tracking system and working closely with the buying team, we streamlined shipments and improved in-season merchandising, resulting in a significant reduction in missed sales opportunities.

I utilize spreadsheets and business intelligence platforms to regularly update and analyze performance metrics. I also schedule weekly reviews to ensure that our forecasts are aligned with current sales data, enabling me to make timely decisions.

Effective collaboration with buying teams involves clear communication and shared goals. I prioritize maintaining regular meetings to discuss projections, address challenges, and align our strategies based on sales performance and market changes.

For underperforming products, I would analyze sales data to understand the reasons behind poor performance. This might involve assessing product visibility, pricing strategies, or inventory levels. Based on this analysis, I would work with the buying team to either adjust our marketing strategy or consider markdowns or discontinuation.

Successful in-season replenishment involves constant monitoring of sales data and adjusting inventory levels accordingly. I set alerts for best-sellers and conduct weekly reviews to ensure stock is adequate and respond quickly if a product starts to sell out.

I stay educated on various market trends through industry reports, competitor analysis, and customer feedback. Leveraging this information helps me anticipate customer needs and refine our product assortments to align with current and future trends.

I have extensive experience in evaluating e-commerce KPIs such as traffic, conversion rates, AOV, and return rates. By regularly analyzing these metrics, I can identify performance bottlenecks and implement strategies for improvement.

I admire Guess's commitment to sustainability and innovation in fashion. Joining your team as an E-commerce Planner would allow me to utilize my expertise while contributing to a brand that prioritizes community, creativity, and a people-first approach.