Marketing & Publicity Assistant, Mobius and Laurence King Publishing

A Marketing & Publicity Assistant at Mobius and Laurence King Publishing plays a pivotal role in supporting the marketing and publicity team by assisting with campaigns, managing schedules, writing promotional materials, and engaging with media and social media trends. This position offers the opportunity to contribute to publicity campaigns for various titles, making it ideal for those who are passionate about publishing.

To thrive as a Marketing & Publicity Assistant at Mobius, candidates should possess strong interpersonal, verbal, and written communication skills, excellent time management abilities, and proficiency in Microsoft Office and various social media platforms. Prior experience in publicity or public relations, as well as an interest in book publishing, is highly desired.

Absolutely! The Marketing & Publicity Assistant position at Mobius and Laurence King Publishing is a fantastic entry-level opportunity with significant potential for growth. As you gain experience and demonstrate your skills in managing campaigns and collaborating with teams, you can expect to take on greater responsibilities and advance within the organization.

Mobius and Laurence King Publishing foster a vibrant and inclusive work culture. The team values creativity and collaboration, emphasizing the importance of diverse perspectives in the publishing industry. With the upcoming hybrid work model, employees can enjoy both the collaborative spirit of in-person work and the flexibility of remote work, ensuring a balanced and supportive environment.

As a Marketing & Publicity Assistant at Mobius, you will enjoy a comprehensive benefits package which includes medical, dental, and vision insurance, tuition reimbursement, 401(k) with a discretionary bonus program, and generous paid time off. These benefits not only focus on health but also support your personal and professional development.

When applying for the Marketing & Publicity Assistant role at Mobius and Laurence King Publishing, emphasize your passion for publishing and relevant experience in your resume and cover letter. Tailor your application to highlight your organizational skills and any previous exposure to public relations, and don’t forget to showcase your familiarity with social media and creative platforms.

When building media lists for publicity campaigns, I focus on identifying key journalists and influencers in the relevant genre. I research their previous work to understand their interests, then use tools like Muckrack to ensure my list is current and targeted, showcasing my proactive approach and detail-oriented nature.

One successful campaign I studied involved a book launch that utilized social media influencers to build hype. By leveraging their audiences and coordinated engagement across various platforms, the campaign significantly increased visibility and sales, demonstrating the power of strategic partnerships in publicity.

I am proficient in several social media management tools, including Canva for design, Mailchimp for newsletters, and social media scheduling applications. I’ve used these tools to create visually engaging content, track audience engagement metrics, and optimize our campaigns for better reach and interaction.

To manage multiple projects effectively, I begin by setting clear priorities based on deadlines and project impact. I utilize digital tools like shared calendars and task lists to maintain productivity, regularly review my progress, and communicate with teammates to ensure alignment across our initiatives.

Staying informed about industry trends is crucial. I regularly read industry-related blogs, follow leading publishers on social media, and engage in webinars and podcasts focused on book marketing and publicity. This proactive approach helps me stay ahead of trends and bring fresh ideas to my role.

I approach feedback as an essential part of the collaborative process. When I receive feedback, I listen attentively, take notes, and thank the individual for their insights. I reflect on the feedback thoughtfully and look for ways to apply it to improve my performance and contribute positively to the team's objectives.

In handling a difficult situation with an author, I would remain calm and empathetic. I'd listen to their concerns, validate their feelings, and work towards a collaborative solution that aligns with both their expectations and the promotional goals of the campaign.

A Marketing & Publicity Assistant is key to a book's success by executing campaigns that generate interest and engagement. Through effective outreach, building relationships with media, and creating compelling promotional materials, assistants help ensure that a book reaches its target audience.

Mobius aims to bring the best books from Hachette UK's lists to North America, while Laurence King Publishing focuses on creativity in the arts. Their mission emphasizes diversity and inclusion, which resonates with my own values and commitment to promoting a wide array of voices in the publishing landscape.

My long-term career goals include advancing into a managerial role within marketing and publicity where I can lead campaigns and mentor those new to the field. I am dedicated to continuous learning and professional development, aiming to contribute significantly to the growth of the publishing industry.