Job details

Marketing Director, Little, Brown

Little, Brown seeks an innovative, experienced Marketing Director to develop, lead, and oversee marketing strategy for 20-25 major fiction and nonfiction titles per year; interface with the HBG sales team on both frontlist and backlist promotions; contribute to overall brand strategy for all imprints of Little, Brown; and manage and mentor at least 2 members of the marketing team. This role will report directly to the VP, Associate Publisher of Little, Brown.

We are open to considering more experienced candidates for this position – level dependent on experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develop and oversee title-by-title marketing campaigns and advertising plans for 20-25 major titles each year, managing budgets for each campaign
Develop programs for direct-to-consumer outreach in concert with the HBG central marketing team
Supervise and mentor at least 2 marketers and collaborate with more.
Formulate and execute best practices for metadata for both front and backlist titles
Communicate directly with authors and agents to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brands.
Collaborate on and execute 12-month campaigns for major fiction franchise authors
Lead internal meetings, as well as meetings with authors, agents, and sales
Incorporate and analyze data to refine advertising, promotion and social media strategies while keeping up-to-date on new platforms and marketing methods
Pitch organizations, social media influencers, and partners for cross-promotional opportunities

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

Minimum of 6-8 years of progressive marketing management experience with demonstrated leadership and supervisory skills.
Strong creative vision and brand building experience
Proven ability to create strong integrated campaigns, including traditional as well as paid social, programmatic and search advertising strategies
Analytical skillsets to optimize campaigns for ROI and develop audience insights and targeting strategies that reach existing fans while always looking to expand the audience
Knowledge of metadata best practices and ability to optimally position books on retailer sites and in search
Ability to conceive unique marketing positions and successfully execute consumer-facing campaigns.
Results-oriented, motivated, resourceful & able to work independently.

HOW TO APPLY: To be considered, please submit both a resume AND a cover letter. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role.

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The compensation range for this position is $100,000 - $125,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.

The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

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CEO of Hachette Book Group

Michael Pietsch

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By Hachette Book Group

Our mission is to publish great books well. Our vision is: -To be the #1 destination for authors, agents, customers, client publishers, and employees -To be a respected publisher that values diversity, rewards success, and honors its responsibili...

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DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Senior

INDUSTRY

Publishing

TEAM SIZE