Digital Marketing Manager, Japan

As the Digital Marketing Manager, you lead the growth and development digital marketing vision and strategy to secure COS Online growth and amplify our digital presence. In this role, you create an alignment between commercial and inspirational brand experiences at every digital touch point, driving results to optimise sales, consumer engagement, brand awareness, acquisition and retention.

What you will do:

• Optimize digital channels to ensure alignment across the entire funnel—from brand awareness to conversion—while implementing targeted strategies to achieve customer acquisition and retention goals, supported by clear KPIs.
• Leverage LINE and Email to deliver new followers and new customers, as well as segmentation & retention strategy​.
• Optimize all digital channels, including SEM/SEO, display advertising, affiliate marketing, and programmatic media, while developing an action plan based on channel performance and insights.
• Collaborate with the E-Commerce Manager and team to establish an efficient and informative workflow for setting both long- and short-term goals, as well as overall KPIs, with a strong emphasis on traffic and target audience.
• Lead digital marketing agencies to drive local initiatives according to digital marketing strategy by reflecting customer demand.
• Drive online customer acquisition and retention activities across all channels in alignment with the brand and seasonal marketing plan to meet set goals.
• Oversee the complete lifecycle of all digital campaigns, from strategic development and execution to reporting on results, with a strong emphasis on data analysis.
• Plan and optimize the budget for all digital marketing activities in Japan, including future investment planning and results reporting, with a focus on KPI tracking and ROAS analysis.

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

• Previous experience as a Digital Marketing Manager, with a proven track record of leading a team.  
• Experience in the fast fashion, retail, or beauty industries is a plus.
• Proficient in LINE and email marketing strategies.
• Highly analytical and proficient in the use of Microsoft Office/ Google Analytics, GA4, Adobe Analytics.
• Ability to balance strategic planning with daily execution, along with strong problem-solving and decision-making skills.
• Capable of working flexibly, multitasking, and identifying key priorities.

This position is permanently based at our Japan Tokyo office.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive

• H&M Group staff discount
• Annual and Medical Leave 

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces, and innovative design. The creative soul of the brand is visualized through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

In this role, you can take advantage of a hybrid working arrangement. You will have the flexibility to work remotely and from the office. While remote working is an integral part of our offer, approx. 3 days per week office presence will be required to foster strong collaborations and teamwork. 

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please note this position is offered on a local contract, therefore you should have the legal right to work in Japan before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!