Job details

Growth Marketer, New AI Products

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Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications. We’re looking for a Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported.

This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

Your role

Develop and implement growth strategies to expand our AI research community of graduates.
Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums
Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.
Leverage SEO best practices to improve visibility and searchability.

Your experience

4+ years of experience in growth marketing, preferably to technical or academic audiences.
Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.
Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies.
Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent.
Excellent written and verbal communication skills.
Ability to work independently and thrive in a fast-paced, remote environment.
Passion for AI research and fostering academic communities is a plus.

Bonus areas of expertise

Experience with CRM platforms such as Iterable
Proficient in SQL
Familiarity with AI/ML workflows, data labeling, or model evaluation processes.

Compensation range

$150,000-$190,000

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you’re going, not where you’ve been.

When it comes to our workforce strategy, we’ve thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week. Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.

What we offer

At Handshake, we'll give you the tools to feel healthy, happy and secure.

Benefits below apply to employees in full-time positions.

💰 Equity and ownership in a fast-growing company.
🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
💰 Financial coaching through Origin to help you through your financial journey.
🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
🥗 Free lunch provided twice a week across all offices.
🤝 Referral bonus to reward you when you bring great talent to Handshake.

(US-specific benefits, in addition to the first section)

🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
🍼 Family support: We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians. Parental leave coaching and support provided by Parentaly.

(UK-specific benefits, in addition to the first section)

🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.

(Germany-specific benefits, in addition to the first section)

🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.

Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.

Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please let your recruiter know during initial communications.

Handshake Glassdoor Company Review

4.1

Handshake DE&I Review

3.9

CEO of Handshake

Garrett Lord

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Average salary estimate

$170000 / YEARLY (est.)

min

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$150000K

$190000K

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What You Should Know About Growth Marketer, New AI Products, Handshake

Join Handshake as a Growth Marketer for our New AI Products in the vibrant city of San Francisco! Here at Handshake, we believe in the power of diverse teams to create impactful products and foster an inclusive culture that respects every individual. In this exciting role, you'll be at the forefront of our expansion into AI research and development, working alongside PhDs, researchers, and subject matter experts in a dynamic environment. Your mission will be to engage and nurture our community of experts, ensuring they feel valued and supported. You’ll develop innovative growth strategies and lead multi-channel marketing campaigns through content marketing, social media, and email marketing. Collaborating with various teams, you'll drive growth via university partnerships and academic collaborations. Your expertise in SEO and digital marketing will shine as you optimize our online presence. If you're passionate about AI research and have at least four years of growth marketing experience, we want to hear from you! Let’s redefine how we connect academia with industry and make a lasting impact together at Handshake.

Frequently Asked Questions (FAQs) for Growth Marketer, New AI Products Role at Handshake

What are the primary responsibilities of a Growth Marketer at Handshake?

As a Growth Marketer at Handshake, your key responsibilities will include developing and executing growth strategies to expand our AI research community, managing multi-channel marketing campaigns, and collaborating with internal teams to drive targeted outreach. You'll optimize digital marketing strategies, manage our presence on platforms like LinkedIn and Twitter, and ensure community members are nurtured throughout their engagement journey.